Alliant Credit Union

shift in market dynamics as a result of digital. Online and mobile banking provide tremendous convenience, but it goes well beyond that. Consumers now have access to abundant information, including price transparency, and a much larger set of providers. “You also see the emergence of new value players, like PayPal, who are building on the infrastructure we built,” says Mooney. “We believe we’re on the right side of the emerging differentiation in price, and experience, and brand. If your relevance to your customer is based on location, I believe you’re in trouble because the importance of geographic boundaries is eroding. “We’re a financial cooperative, owned by our depositors, and therefore we have one reason to exist and that is to serve their interests. We’re not conflicted between serving outside shareholder interests vs. our customers, since the owner and the consumer are one and the same. We’re interdependent; organized functionally in a very collaborative environment. And we ALL I ANT CREDI T UNION Security & Networking Solutions for Your Business MONITORED & MANAGED SERVICES PROFESSIONAL SERVICES CLOUD SECURITY MANUFACTURER AUTHORIZEDTRAINING MANUFACTURER AUTHORIZED SUPPORT BEST-OF-BREED PRODUCTS