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Business View Magazine
port.” He then goes on to explain how some ports have
carved out particular niches for themselves: “For ex-
ample, south of us, Port Everglades specializes in fuel
and fuel products. Over the years, they have developed
an infrastructure to be able to offload these gigantic
tankers that come in with either aviation fuel or gaso-
line. That infrastructure is there,
so that’s a niche market-type port.
Miami, for example, specializes in
container activity from the Far East
and Europe and they are world-
renowned as a cruise port. We, on
the other hand, happen to have a
little bit of everything. We import
fuel, every now and then; we will
import asphalt every now and then;
we have steel; we also have con-
tainer activity; and we also have
cruise activity. So, looking at us,
we’re the little guy that does a lot.”
The Port has, however, carved out
a niche for one of its important customers: the Grand
Celebration is the exclusive cruise line at the Port of
Palm Beach, and according to Almira it is there be-
cause it chose not to be “a small fish in a big pond, but
a real big fish in a very small pond. We are their home
