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Business View Magazine
vides, but also the lift truck part of an operation that
typically is needed in a distribution center.”
Dannelle Dahlhauser, Director of Marketing and Sales
Support for MH Equipment, agrees. “A good portion of
MH Equipment’s customer base is looking for facility
solutions such as that offered by Elite; and with forklift
services being MH’s primary offering, we are a natural
fit,” she says. “Anything that needs to move people or
product – we have a variety of material handling equip-
ment, forklifts being our primary line.” Scott remarks
upon the strength of working in tandem from a market-
ing perspective. “There are only a handful of organiza-
tions that have both capabilities under one umbrella,”
he states. “So, if our clients are looking to have a
single source supplier, those sources are very limited.
Within our market footprint, there are geographic ar-
eas where we are the only ones that can provide that
level of value.”
Hennie goes on to cite an example of the kind of syn-
ergy of which this dynamic duo is capable: “In the lift
truck marketplace, there’s been a shift from what has
historically been classified as ‘sit down/fossil fuel type
trucks, to ‘stand up/electric trucks. Historically, MH
Equipment has been very strong in the sit down/fos-
sil fuel type,” he begins. “Why that’s significant is that
the world that Elite plays in - the warehousing, distribu-
tion, and order fulfillment world – is very much a major
user of these stand up/electric type trucks. So, that
creates an opportunity for MH Equipment to work with
Elite and generate the applications and the opportuni-
ties to bring that product to the marketplace.”
While working together to serve that same market-
place, both companies are also continuing to expand
and innovate own their own. “We’ve made a couple of
pretty significant investments in the last six months,”
