Business View Magazine
7
else will.” Looking ahead Shum foresees a not-too-
distant day when people will buy their cars without
ever leaving home. “A click to buy, a click to confirm, e-
contracting, e-signatures. . .we think we’re going to do
more offsite delivery and transactions where we might
not even see the customer until we deliver the car.”
The service side of the car business, however, will al-
ways be a brick and mortar facility. “You have to bring
your car, to the place, to get it serviced. We think that
that’s going to, realistically, stay the same. The only
difference is that we’re going to be doing a lot more
maintenance work than repair. Things are lasting lon-
ger - brakes, oil. And technology will continue to im-
prove mileage.”
The Price Simms Auto Group has prospered because
of its core values, its pioneering technology, its under-
standing of current consumer traits and desires, its
employee training programs and policy of promoting
from within, and, most important, its ability to get its
customers the right vehicle at a competitive price. It’s
likely that its success will continue well into the future,
because they’ve already proven the main thing about
auto dealerships: “. . . you don’t get another one, un-
less you’re doing well in one. . .”
PREFERRED VENDORS
CalAtlantic
– CalAtlantic, a division of H.B. Brooks In-
ternational, Inc., is a privately held company incorpo-
rated in Sacramento, California in 1988. CalAtlantic is
a leader in the security industry. The company designs,
engineers, installs, monitors and services clients in 30
states in the automotive, retail, transportation, and
supply chain logistics industries. CalAtlantic’s security
solutions are easily integrated, minimizing the equip-
ment and expense that is needed to properly secure
a facility. The firm has several distinct divisions of ser-
vices: CalAtlantic Security Solutions, CalAtlantic Com-
munications and Monitoring, CalAtlantic Fire and Life
Safety, CalAltlantic Security Services, and CalAtlantic
Networks. Its regional offices are located in Atlanta,
GA, Houston, TX, Scottsdale, AZ, and Los Angeles, CA.
