the custom home build or renovation process is also paramount, Selner highlights. He notes that it begins with being able to recognize the method of communication that best suits the homeowner. “We adapt our communication methods to fit our homeowners’ preferences.” “Some prefer text messaging for quick updates or receiving pictures and progress reports, and other homeowners, such as busy professionals, might opt for email to keep everything consolidated in one place.” As for the company’s internal technology and communication platform, Selner points to Alair Homes’ own proprietary software that not only organizes elements of the construction steps but also streamlines efficiencies and aids in the communication requirements at the administrative and business levels. 7 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01 ALAIR HOMES GREEN BAY
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