Homefront Brands

model’s appeal to executive model owners proposed a low initial investment and remarkable returns. “We instantly identified fencing as a space that was low fixed overhead…[and] it was a super fragmented space. No one player own player owns more than 0.1% of the national fencing market share per IBISWorld,” Chief Growth Officer Zack Dudan says. Top Rail Fence’s subcontractor model eliminates any need for heavy amounts of inventory with drop shipping and really allows owners straightforward access to early cash flows. The blend of a scalable approach with minimal fixed overhead has proven to be a winning formula. Under Homefront Brands, Top Rail Fence launched to the broader franchise marketplace in January 2023. Since then, it has expanded its footprint from 20 territories to over 140 awarded to 35 ownership groups across the nation, making it one of the fastest-growing franchises in its industry. Temporary Wall Systems, founded in Boston in 2017 by a union carpenter and his wife, introduces a unique solution to occupied renovations. This franchise, specializing in modular containment for renovations, ensures clean, efficient, and certified containment solutions. “So, we are the one-stop shop rental modular containment systems for contractors and facility managers in a lot of different scenarios,” Dudan explains. Temporary Wall Systems have become a go-to choice in the industry, catering to medical facilities, hotels, public transportation, and large retail hubs like malls. The brand also sees a lot of activity with restaurant and gas station chains. Although the company originally operated within a few territories in Boston, since joining Homefront Brands, it has seen explosive growth, awarding over 150 territories to 49 ownership groups across the United States and even venturing into Canada. THE FRANCHISEE IS THE FOCUS Homefront Brands, as the umbrella company, strategically identified the potential in the fencing 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01