Speedway, Indiana

64 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 broader needs of planning of infrastructure and tourism-related facilities, like hotels. Once a year, over Memorial Day weekend, 325,000+ people make the pilgrimage to watch the largest, single-day sporting event in the world— the Indy 500. The track’s events calendar is otherwise packed with festivals, exhibit openings, sports, and special events that keep locals and visitors alike entertained all year long. “There are very few places in the world that have enough hotel rooms to accommodate a 3x Super Bowl-sized event like ‘The 500’,” quips Raikes. “What Penske Entertainment and the Indianapolis Motor speedway do to put on the Indianapolis 500, and dozens of other events, they promote and manage a place like no other. So SPEEDWAY, IN