Speedway, Indiana

60 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 town with a history rooted in service to the automotive giants. Carved of ambitious plans of becoming the neo-Detroiter of heavy automotive manufacturing hubs, Speedway’s founding fathers, Carl G. Fisher (a headlight mogul) and James A. Allison (a transmission maker), purchased in 1912 about 1,000 acres south of the Indianapolis Motor Speedway, three years SPEEDWAY, IN after its construction, which was originally built for testing automobiles and automotive parts. It was a land purchase that would come to cement their dreams of building the first planned city of its kind—a shrine to the automotive gods with visions of a car-centric, speed-focused future. The town was initially laid out as a residential suburb for housing employees of the nearby