RESA - Retail Energy Supply Association

85 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 RGY ATTERS hen businesses face competition from one another, they must strive to find ways to either produce their product or service at a lower cost, or they must find ways to offer their customers superior value for the same money. Despite its long history as a regulated monopoly franchise, electricity is no different. Choice leads to lower costs and exceptional value. W TION