Canadian Credit Union Association

133 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 or over 70 years, The Canadian Credit Union Association (CCUA), formerly known as Canadian Central, has been a strong advocate for credit unions across the country. As a national credit union trade association inspired by the community spirit of co-operatives, the CCUA plays an integral role in advocating for credit unions in a changing financial landscape, educating Canadians about the credit union difference, and empowering credit unions to champion progress. CCUA’s President and CEO, Jeff Guthrie, says credit unions provide an excellent alternative to traditional banks and put their members and communities at the heart of all they do. F L NS OCIATION: