Atlantic City Sports Commission

261 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 that the city was mostly attracting dance and cheer events. “They are still a major staple in Atlantic City,” he acknowledges, “however one of our main prerogatives was to diversify our portfolio and go after events that we didn’t have.” It took some creative thinking for the commission to attract other types of events. “We don’t have your typical sports complex or your softball cluster of baseball fields, or soccer fields for that matter. So, we looked around and saw what makes Atlantic City so special and that’s our topography, our beautiful beaches, and our historic Boardwalk. We have Bader Field, which is a 142-acre blank canvas, our convention center, which is 486,000 square feet, and Boardwalk Hall, which is a 14,500-seat arena. We have these assets, and we had to figure out how to utilize them.” With the 9 casinos in the city, there are also plentiful hotel options, and ballroom space, another advantage in attracting large events.