Atlantic City Sports Commission

259 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 Caesars Entertainment is in the midst of a $400 million renovation project to provide Las Vegas-style makeovers to its three Atlantic City properties -- Caesars, Harrah’s, and Tropicana -- to create the ultimate seaside conference destination. At Harrah’s, newly enhanced rooms blend the casino’s upscale brand of hospitality with more coastal and vibrant elements, drawing inspiration from the historic Atlantic City Boardwalk. Next door at Caesars, the local scenery also plays the part of aesthetic muse through a contemporary, Roman filter. The new rooms feature harmonious hues of blue and cream complemented by modern furniture including bathrooms with oversized showers, mirrors, and signature amenities. Additional enhancements come in the form of a variety of new restaurants including the two most recent openings at Caesars: Gordon Ramsay Hell’s Kitchen and world- renowned sushi restaurant, Nobu. At Tropicana, a total of eight new restaurants running the gamut of variety have opened in its Havana-themed shopping and entertainment venue, The Quarter. Entertainment on the boardwalk will also be getting a facelift later on in 2023 when The Hook, a new variety show from the creators of the ever-popular Absinthe in Las Vegas, makes its debut. For more information, visit: www.caesarsmeansbusiness.com ATLANT IC CI T Y SPORTS COMMISSION for the city, making sports the largest percentage of the group tourism market. “Our objective is to drive economic impact to our region, via sporting events, competitions, and sports-related conventions and trade shows,” says Daniel Gallagher, Director of Sports Sales for the Atlantic City Sports Commission. Hosting sports-related market conventions is a big part of this, like the TEAMS Conference and Expo, the largest event rights holders conference in the US, which the AC Sports Commission hosted in 2021, and will host again in 2029. “When we have the opportunity to get those rights holders into our destination, they fall in love with it.” Another objective is to market and brand the Atlantic City Sports Commission as not just an entity, as Gallagher explains, “It is a full 360 approach in how we support our rights holders.” He describes how many different restaurants and bars in the city will offer discounts to athletes who are coming to compete. “The Palm might offer a free dessert with every entrée if you show them your bid from Ironman or your wristband from competing in the pickleball tournament. We really value giving a 360 support system to our rights holders and not just saying thank you for having your event here, we’ll see you next time.” A $1 million dollar investment in Sports Courts has given Atlantic City an edge over some of the competition, as Gallagher relays, “In order for us to be competitive in the sports competition space, we found out that a valuable resource for us to own is the courts. A lot of these core event organizers have to ship the courts to their particular destination, and this could be cost prohibitive.” With this in mind, the organization approached its board, and its parent company, the Casino Reinvestment Development