Norco, California

THE C I TY OF NORCO, CAL I FORNI A industrial manufacturing, and some small warehouses,” Okoro relates. “On the retail side, the key driver of our revenue is automobile dealerships, and our strategically-located auto mall generates significant tax revenue to the City’s general fund.” Given Norco’s success with the auto industry, Okoro reports the City Council recently approved a CarMax dealership to further enhance that revenue stream. “CarMax is the largest retailer of automobiles in the United States, and the fact that they’ve chosen to build a dealership here in Norco is very significant.” “We also have strong retail establishments spread throughout the City,” Okoro adds. employers are the Naval Surface Warfare Center, responsible for the combat readiness of the entire U.S. Fleet; the Corona-Norco Unified School District; the California Rehabilitation Center, a state prison; and Norco College, a 12,000-student campus of Riverside Community College known for its pioneering Center for Applied Competitive Technologies. But since these public facilities take up a great deal of the City’s land mass and don’t pay any taxes into its general fund, Norco needs to look elsewhere for its revenue. “We’ve successfully attracted hospitality-based businesses, but also retail businesses, light