Business View Magazine
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advertising or designing ads or anything of that nature.
But, it was such a simple concept that it was obvious
to me what the job was and what I needed to do.”
Buckley began soliciting ads around town even before
he had lined up his restaurants. “I just walked into
most restaurants and said, ‘I have this free restaurant
publication. It’s going to come out every week with
new content and it’s free to your patrons. Would you
like to give it a try for a week and see how your pa-
trons like it?’ Well, all of the locally-owned mom-and-
pop restaurants gave no resistance, whatsoever.” The
new franchisee then went to some of the bigger chains
like McDonald’s and Dunkin’ Donuts’ that were local-
ly owned, while shunning corporate outlets, such as
Starbucks. “Being local, I knew many of these people
from my banking days. Most of them said, ‘Sure, no
problem.’ So, I managed to get in about 95 percent of
all the restaurants in the greater Bangor area.”
But, Buckley had not quite finished cornering the res-
