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Business View Magazine
with our current homeowners. Our warranty program is
strong and we go out of our way to keep people happy.
People buy from whom they trust and have a relation-
ship with. There are many good builders around, but
our sales force builds those relationships and commu-
nicates better than any others.”
Of course, with a new clientele comes a new batch of
expectations.
To accommodate those buyers with more of a focus on
energy efficiency, the company has gone to the indus-
try standard Home Energy Rating System (HERS) over
the past few years. The ratings are compiled via an
assessment of a home by a certified energy rater, who
assigns it a performance score relative to a reference
home that has a similar design, size and shape as the
home being assessed.
The lower the score given, the more energy efficient
the home is. The U.S. Department of Energy has de-
termined that a standard new home has a rating of
100, while a typical resale home scores 130. A home
with a HERS score of 70 is 30 percent more energy ef-
ficient than a standard new home, while a home with
a score of 130 is 30 percent less energy efficient than
the standard.
