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Business View Magazine
commuting residents in Hinton, too.
“We’ve got booming Western Canada cities that are
overflowing and people that are sick and tired of driv-
ing an hour-and-a-half to work each way,” Mackin said.
“What can they do here remotely here in Hinton and
have the quality of life? We’re now in the top two to
three percent of communities in Canada for the band-
width we’re getting. We have faster Internet in Hinton
now than you can get in downtown Vancouver or down-
town Edmonton, so there should be nothing holding
a person back from saying ‘I want to leave my life in
downtown Vancouver and fighting through traffic, and
I’d much rather live in Hinton where it’s two minutes
each way. I can mountain bike at 4:30 when I’m done
at work or I can go skiing at Marmot Basin.’”
The attraction process will continue via a full-scale re-
brand that’s now in the planning stages and designed
to provide a new tone for town communications and
messaging going forward. Additionally, Hinton was rep-
resented at a recent event in Toronto that was aimed
at newcomers to the country.
A subsequent tie-in from that event has resulted in
partnerships with local employers that are looking for
workers.