to extend its reach. “We have the city of Richmond. We have our surrounding counties, as well as downtown improvement coalitions and different small businesses and large corporations who all have a vested interest in our region and have a passion about seeing our region thrive.” Uphold stresses the importance of leveraging long-standing relationships with event organizers while pursuing new opportunities, especially in the growing area of sports tourism. “We do have some great partners,” he underscores. “We’ve had great events that have been partners for 20 plus years, events that keep coming back. Like with any business, your foundation is where you grow. And once you have that solid foundation, then you’re able to go out and try to get new business.” To secure future opportunities, GRCC also takes part in trade shows such as the national sports trade 7 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 GREATER RICHMOND CONVENTION CENTER
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