WWW.FOCALPOINTHOMES.COM Focal Point HOMES BUILDING HOMES CUSTOMERS LOVE
FOCAL POINT HOMES AT A GLANCE FOCAL POINT HOMES WHAT: H igh-end custom homes and spec homes builder with a customercentric and relationship approach underpinning its business model WHERE: McLean, Virginia WEBSITE: www.focalpointhomes.com PUTTING THE CUSTOMER’S WISH LIST ON TOP AND BUILDING HOMES THEY LOVE BUILDING HOM CUSTOMERS LOVE 1 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02
MES For the president of Focal Point Homes, custom home building is simple; putting the customer’s needs first and translating their vision into a beautiful home they will love for years to come. Of course, there is a lot more that goes into the art of custom building and Focal Home Homes has mastered this process while assembling a team and crafting a portfolio of homes that are “built to last.” 2 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02
Specializing in custom homes with high-end finishes, Focal Point Homes counts a core value of providing an exceptional client experience which has translated into clients who enjoy designing and building their homes.They also love the end product: their cherished home. “The thing that sets us apart is our team. Every member of our team does everything we can to help our customers love building their homes.This begins from the first interactions we have with them in the community and extends through the build process and beyond, says Jeff Jardine, President of Focal Point Homes. “Our world is very competitive, with lots of builders and lots of competitors all around the area in Northern Virginia. Our clear aim is to have customers enjoy the [home building] experience, feel like they are experiencing something different. We live here – we coach in the youth sports leagues or see our customers at the supermarket or at church – we are truly their friends.” Founded in 2010 by Scott Murray and continuing to gain traction in their local market, Focal Point Homes is laser-focused on living the company’s seven core values, delivering an annual average of 25-30 homes annually. The company will deliver its 300th home at the end of 2025. The company’s staff of 13 highly experienced team members are its “secret sauce” according to Jardine. The staff includes individuals recognized across the country for excellence in their fields. “We are very careful about who we have hired over the years. We have hired people who have been acknowledged as the top project managers in the states of Maryland and Virginia; there is a premium to get those people, but it is worth it: every touch point with each customer along the way needs to be an outstanding experience,” Jardine elaborates. With a reputation for strong and long-standing client relationships, open and transparent communication throughout the design and construction process as well as meticulous attention to detail in their work, the team at Focal Point Homes has helped 3 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
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Our showrooms are designed to inspire, with bath, kitchen and lighting choices from top brands curated in beautiful, hands-on displays. From product selection to delivery coordination, an industry expert will be there to support your project every step of the way. Schedule an appointment online at fergusonshowrooms.com. Get inspired at a DC Metro area location: HUNT VALLEY | ANNAPOLIS | ROCKVILLE | WASHINGTON DC | ALEXANDRIA | CHANTILLY | WINCHESTER YOUR PROJECT IS OUR PRIORITY
Ferguson Bath, Kitchen & Lighting Gallery offers a world-class shopping experience for discerning homeowners and trade professionals. Our state-of-the-art showrooms feature beautiful displays of innovative products in a welcoming, hands-on environment designed to inspire. A knowledgeable, expert consultant will guide you through the process from start to finish, presenting the latest designs from leading brands, so you can choose the perfect appliances, lighting and plumbing products for your project. When you visit a Ferguson Bath, Kitchen & Lighting Gallery, you’ll find yourself in a unique and immersive environment where you can touch and interact with products before you buy. From sinks, faucets, tubs and shower systems to appliances, lighting fixtures and more, every item in our showroom speaks to our passion for quality and beauty. Whether you’re redesigning, remodeling or building a new home, our consultants are committed to making the process as simple and fulfilling as possible. Our carefully curated selection of products and unparalleled customer service are designed to help clients create spaces they’ll love to live in. To learn more about our showrooms and find a location near you, visit us at fergusonshowrooms.com
the company to separate itself from other builders, securing a leading position in its market and loyalty among its clientele. “Again and again, clients move into their homes with substantial equity in place from day one. They are consistently excited also for their friends to build with us as well..’ “Our goal isn’t just to build one house in a neighborhood, but to be invited back again and again by neighbors and customers,” Jardine notes. LOCAL ROOTS BUILDING LASTING RELATIONSHIPS Focal Point Homes built its company foundation on excellence with customer service and always doing the right things in every circumstance for each customer, neighbor, and trade partner. “This is a well-run company of kind, diligent, smart people,” Jardine states. He adds, “We try to treat people as we would want to be treated if we were going through the home 7 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
BUILDING THE FOUNDATION OF SUCCESS No construction project would be able to successfully complete without the reliance on expert excavating services that ensure the safety and stability of any structure. Bringing a wealth of experience, industry expertise, and commitment to every project, Paul Curry Excavating has built the foundation of success for projects of any size in a sector that is ripe with competition. Securing its number one excavation contractor position in the local Northern Virginia market, Paul Curry Excavating brings over 35 years of experience and a host of services to the construction table that has cemented its leading position within this area of the state. Offering an impressive range of services, all carried out by the team’s professional construction designers, including site preparation, land clearing, final grade, demolition, landscape removal, and site development. Working with clients from both the private and public sectors, Paul Curry Excavating always ensures the highest quality work, transparency with its services, and a commitment to safety. Always one step ahead of its competitors and bringing high-calibre skills, Paul Curry Excavating continues to construct a leading industry path. At Paul Curry Excavating, we believe in delivering top quality excavation services while ensuring the safety and integrity of your infrastructure. With our highly skilled teams and a full fleet of state of the art machinery, we’re proud to offer endless excavating possibilities for construction companies in the region. From demolition and excavating to underground utilities, we’ve built a reputation for excellence across both private and public sectors. Whether it’s a small development or a major infrastructural project, our dedication to safety, precision, and customer satisfaction sets us apart as the trusted choice for excavation work. Our mission? To earn recognition as the #1 excavation contractor in the region-one successful project at a time. We are Virginia Class A Heavy Highway Contractor. SERVICES: North Virginia Region 703 509 3359 info@paulcurryexcavating.com SITE DEVELOPMENT DEMOLITION EXCAVATING LAND CLEARING EROSION CONTROL STORM WATER MANAGEMENT FINAL GRADING SEWER & WATER SERVICES GET A QUOTE
building process. We know that each new customer is a new relationship of trust that must be developed and earned each time.” “In the early years we were building entirely on a spec basis- buying land, developing a new home, and selling it on the market,” Jardine explains. The company still builds 10 to 12 speculative projects each year today, but has seen considerable growth in building custom homes for people on their lots. “We are honored today by the trust of families who have purchased a piece of land and hire us to design and build their ‘forever homes.’ And our company is built for this work,” Jardine notes“We are a one-stop shop for permitting, site work, land development, home design, construction, and our customer care on the back end.” Focal Point Homes has also grown its reputation for building efficiently. “Most of our homes are built in the span of five to seven months from permit to permit; this often includes some of the more custom high-end homes,” he adds. “We track permit dates of other projects in the area and we know that our efficiency is something else that sets us apart. Our goal here is that a day will not go by without us moving a project forward in some way.” Equipped with over 30 home plans developed over the years, adding on average two plans a year reflecting the current style of homes and design trends, Focal Point Homes helps clients get started with the design process and narrow down what they may want their home to look like. During the height of the pandemic in 2021, Jardine relays that the company delivered nearly 40 homes, but has since chosen to scale back from that number and chooses to focus its current efforts on producing considerable custom work. Roughly half of Focal Point’s business is devoted to custom builds and the remaining half are spec builds from the company’s plans. Jardine highlights that the business has also profited 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
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by retaining top-caliber trade partners. “Our subcontractors also live our values,” Jardine outlines.“We pay them on time and treat them with respect. They are an extension of our team.” “Over the years we have developed a group of people that we are confident in, that we like working with, who do good work, and who keep coming back to us,” Jardine illustrates. DESIGNING A CUSTOM HOME EXPERIENCE Boasting many impressive projects over the years, Jardine points to a recent custom home build that stands out for the team. “Less than a year ago we finished and sold a home in a very nice and exclusive neighborhood over by Langley High School here in Northern Virginia,” The company acquired a half-acre lot which was 11 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
Annandale Millwork & Allied Systems Corporation has established itself as a leader in the building components manufacturing industry. Over the years, our company has achieved significant milestones, from pioneering pre-hung interior door units to custom millwork solutions, to expanding our product lines to include high-quality windows, doors, cabinetry, and architectural trim. Today, we stand as a trusted partner to both residential and commercial clients. Our services span the full spectrum of the building process, offering everything from design consultation to precise manufacturing and on-time delivery. We specialize in creating custom solutions that meet the unique needs of our clients, ensuring exceptional craftsmanship and attention to detail. What sets Annandale Millwork apart from the competition is our commitment to quality, innovation, and customer satisfaction. We take pride in our hands-on approach, offering personalized service and collaborating closely with our clients to bring their visions to life. Looking ahead, Annandale Millwork is poised for growth. With the integration of cutting-edge technology and an expanded production facility, we are equipped to meet the increasing demand for sustainable, energy-efficient building materials. Our ongoing initiatives to enhance automation and sustainability will drive our future success, making us an even more dynamic force in the industry. Visit us online or call today to learn more about our PRODUCTS and SERVICES 540.665.9600 220 Arbor Court. Winchester, VA 22602 amcasc.com Innovation in building since 1952 Architectural Millwork Custom Millwork Builders Hardware Framing Packages Wall Components Roof Trusses Lumber Packages Pre-hung Exterior Doors Pre-hung Interior Doors Interior Trim Exterior Trim Windows Cornice and Features The Beginning... For more than half a century, Annandale Millwork Corporation has helped builders and contractors find better ways to build their structures. Working from his small lumberyard in Annandale, Virginia, founder William C. Frogale revolutionized the construction process in the Washington DC metro area. His mass-produced pre-hung door unit, the first in the region, cut the time it takes to produce a door unit by 90 percent and catapulted his company to the forefront of the industry. Then in 1989, at the urging of one of their top customers, the Frogales founded Allied Systems Corporation; a pioneer in pre-built wall panels. Annandale Millwork & Allied Systems Corporation Today, Rob Frogale leads Annandale Millwork and Allied Systems Corporation as Owner and President. Committed to his father’s vision, he carries on the Annandale tradition of innovative thinking, high quality standards and customer-first service. And now the third generation of family tradition continues with the appointment of Jackie Frogale Bates as Executive Vice President. The plant, based in Winchester, Virginia, services builders in Virginia, Maryland, West Virginia, Pennsylvania and Washington, DC.
challenging to build on due to a notable slope in the backyard.After considering the best way to navigate the uniqueness of the land,“We decided some of the design elements that we wanted to incorporate that were unique to the area. For example, some wood paneling on the ceilings, high-end cabinets, unique appliances from La Cornue.” “We also incorporated an elevator into the design of the home and worked with the lot’s slope to include a 19-foot ceiling basketball court with exterior windows allowing for natural light.” “This was a great project,” Jardine enthuses. DESIGNING THE FUTURE When asked about what he envisions for Focal Point Homes’ future, Jardine answers with reflection. “We are very invested in the communities near our centers of strength around McLean, Langley, and other nearby premium high schools in Northern Virginia and have built more homes in McLean, Virginia over the last 10 years than any other builder,” Jardine details. Although focused in most part on their current market around McLean, Falls Church, and Arlington, Jardine does admit that the company has begun to expand its footprint in the Northern Virginia area to include homes in Vienna, Oakton, Springfield, Alexandria, and Fairfax. “We will be smart about future growth; and this growth will reflect the expansion of our capabilities as the years go by,as with every project, we are learning more and more,” he concludes. 13 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
PREFERRED VENDOR/PARTNER n Ferguson Enterprises www.fergusonshowrooms.com Whether you’re renovating an outdated bathroom or building your dream kitchen, Ferguson Bath, Kitchen & Lighting Gallery offers the widest selection of products from today’s most recognized brands. Our state-of-the-art showrooms and expert consultants ensure the kitchen, bath and lighting products you select are a perfect fit for your project. n Paul Curry Excavating, LLC www.paulcurryexcavating.com Paul Curry Excavating LLC is a familyowned site development contractor with over 30 years of experience. We specialize in demolition, excavation, lot clearing, stormwater management, sewer and water services, grading, and more for residential and commercial projects. Committed to quality and efficiency, we build strong foundations for every project. n Annandale Millwork and Allied Systems Corporation www.amcasc.com Annandale Millwork & Allied Systems Corporation is a family-owned components manufacturer that provides roof trusses, wall panels, floor systems, windows, doors, and custom millwork throughout the Mid-Atlantic region. We also operate Frogale Lumber to supply custom builders and remodelers. 14 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02
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