Broadband Hospitality

BROADBAND HOSP I TAL I TY low voltage cabling) for the 500-acre Eastfield Crossing site southeast of Raleigh, their first major work-live-play development agreement, BBH is poised to make significant contributions to the way people think about mixed-use telecommunications ‘meshworks’ in 2021. “We’re supplying all of our technology to a 2.8-million-square-foot development, covering everything from retail to office to residential to senior living,” says Troutwine. “It’s exciting, these huge projects that are underway. Next, you’re going to see us continue to represent our development capacity in products and services like our mobile app, which can be adjusted to approach each one of these different markets. Take senior living, for example. What can we do? What can we put in the hands of residents to make their lives easier and safer? How can we get communication and real-time information to a resident in a senior living centre, versus somebody in attendance in an apartment, versus a consumer who’s interested in going to an on- site restaurant next week as restaurants fully re-open? Those are the kinds of questions we’re focusing our time and energy on.” Troutwine says he’s tremendously optimistic about leisure travel once the vaccine roll-out is complete. “Everybody’s saved up money,” he says. “They didn’t go on a vacation last year, and they’re going to feel safe to travel pretty soon. So, we’re spending a lot of time and effort in approaching the Florida market, to make sure that those resorts and hotels meet the guests’ expectations. We see a huge opportunity to make sure that Florida and other sunny destinations across the U.S. have the kind of technology amenities that make an impression. We want to be there for those types of properties. Resiliency, humility, and creativity. Those three words summed up the year 2020 for us, and they’re the lessons that will set the tone for the next.”