College H.U.N.K.S. Hauling Junk and Moving

44 forefront as the cutting-edge brand in this industry.” BVM: Where do you see the business,say,five years up the road? Friedman: “We’re going to growmore in these next five years thanwe did in our first twelve.I would say that we’ll go from100 franchises to over 200 franchi- sees and over $200million in system-wide annual revenues with our franchisees each averaging at least one-million per franchise in top line sales and that our franchisees will be satisfied,fulfilled,and profitable. In the futurewemayalso start to explore brand and service extensions like storage services,and long dis- tancemoving.Oncewe have a full-on,NorthAmerican network,we can leverage it for long distancemoving. Our brand has started to become somewhat iconic and recognizable in the service sector andwewant to real- ly stand out in the crowded landscape as aworld-class culture,service,and as an inspirational example of the AmericanDream in the next five years,as well.” BVM: Anyfinal thoughts? Friedman: “For us,it’s not just about moving stuff,or hauling junk.We’re helping free people from the stress associatedwith clutter or transition.Moving is number three next to death and divorce as themost stressful time in somebody’s life andwe have the opportunity to remove that stress.Clutter has been shown to create anxietyas it piles up in people’s living areas.You see the relief on people’s faces whenwe remove it.So,we define our companypurpose: ‘ToMove theWorld.’And that doesn’t just meanmoving people’s stuff,literally, but moving people emotionally.That’s whyour amaz- ing teammembers and franchise owners get out of bed in themorning. “Andwe achieve our purpose by living byour four COLLEGE H.U.N.K.S. HAULING JUNK & MOVING