College H.U.N.K.S. Hauling Junk and Moving

42 theydon’t have to answer the phone–theycan focus on hiring andmanaging their crews and developing relationships in their community. “That call center is a great resource for the franchise owners.We also launched a bookkeeping service,as well,because no business owner likes to keep their books straight; they’d rather focus onmore high-value activities.So,by taking that off their plate,our franchise owners can see their numbers andmake decisions without having to count everything themselves,which takes themaway fromvaluable time building the business.We like to say that they’re in business for themselves,but not by themselves.” BVM: Howdoes CollegeHunks differentiate itself from themanyother moving companies out there? Friedman: “There is a lot of competition,because there are not a lot of barriers to entry,but we don’t reallyworryabout the competition.Anybodycan go out and get a truckand a logo andwebsite and they’re, potentially,in business.That being said,there’s a lot of mediocrityand a lot of fragmentation in the industry. Most movers andmoving experiences don’t comewith a positive reputation andwhen you’re hiring a com- pany,the twomost important emotions that matter to the consumer are: trust and care.That’s what we deliver for our client base.Clients have compared our moving experience to a“Disney-like”experience,and usuallymoving andDisneyare not used in the same sentence. “Also,there are a couple of other franchise concepts out there–some that offer themoving service,some that offer junk removal.We are the onlyone that has bundled those two services in a single franchise COLLEGE H.U.N.K.S. HAULING JUNK & MOVING NICK FRIEDMAN, COLLEGE HUNKS’ PRESIDENT AND CO-FOUNDER