Chefs Cut Jerky

course, and we have close to a thousand golf courses that buy from us on a weekly basis,”he relates,“so he helps to manage that piece of the business.And Chef Swiler is still involved; he’s one of the heads of our R&D department, still making formulations and still coming up with new prod- ucts as we continue to grow. Everything we do is based on a chef’s experience.Having a chef behind the brand allows us to innovate differently than most of the other companies.We don’t create in a commercial kitchen with formulation experts and food scientists–we’re using a chef.And when you have a love of food and create things that people enjoy, there’s a lot that can happen.” What Silvestro hopes will happen is that Chef’s Cut becomes the number three or number two brand of jerky, going forward.“What we look to do is change people’s perception and experience,”he declares.“The long-term objective is to become more prevalent in the jerky category.We want to deliver a chef’s experience at the same price point that you’re going to spend on another snack. It’s premium in quality–not premium in price.” Celebrating Our 47th Year! PRINTING • LAMINATING • SLITTING • CONVERTING Specializing in: 10 Color High-End Printing • SU Pouch Converting • FFS Laminated Rollstock Email: Sales@LallyPak.com Phone: 908-351-4141 www.LallyPak.com 1209 Central Ave, Hillside, NJ 07205 “Flexible Packaging With A Visible Difference” Jerky has always been like eating shoe leather or chewing on your belt.Our jerky is much different. We use USDA-certified choice or prime beef, the same type of sirloin that you would buy in the supermarket or have in a steakhouse.Our meat is never frozen, is slow-smoked using our proprietary smoking process, and our marinades are crafted by Chef Blair Swiler, himself.The result is a perfectly tender, flavor-packed jerky that is superior to other jerky brands out on the market today.Our goal has, and always will be, to deliver a chef-crafted, high in protein snack that our consumers can take any- where.” Silvestro adds that the two original founders are still involved with the company. Riedel works on special projects and sales.“Our origin is the golf CHEF’S CUT REAL JERKY CO. PREFERRED VENDOR n LallyPak, Inc. www.lallypak.com