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Business View Magazine
sports teams; the Carson City Chamber of Commerce;
the Reno Aces, a local AAA baseball franchise of the
Arizona Diamondbacks in the Pacific Coast League;
the 4th of July Fireworks Show; and Family Night at the
Carnival. The company also supplied Carson City High
School’s new, 38 foot-tall scoreboard.
And, of course, as a long-time Carson City enterprise,
the dealership has many relationships with other busi-
nesses. One such firm is Fast Company, which has pro-
cessed data, photos, and cutting edge video services
for Carson City Toyota/Scion since 2001. Another is
Dents and Dings, a trusted provider of auto recondi-
tioning and interior repair services.
Like many dealerships, Carson City Toyota/Scion is
also adapting to the new paradigm of car buying –
one in which consumers are more knowledgeable and
have much more information beforehand. So, at the
store, pricing is completely transparent and even ad-
vertised on the company’s website. But adapting to
the market certainly hasn’t hurt its bottom line – on
the contrary. “This year my business is up 7 ½ percent
from last year,” Whaley reports. “And if you look at the
rest of the dealerships in Carson City, well, really, if you
look at the state of Nevada, there’s not a lot of dealers
that are up 7 ½ percent.”
In addition, Whaley says that his dealership will soon
be the first in the area to set up a virtual deal portal,
where “you can purchase a car online in the comfort
of your home – even in your PJs. All that’s left is the
test drive. All the financing and everything will be com-
pleted before you even step on property.”
It’s no wonder that Carson City Toyota/Scion ranks so
high in the hearts and minds of the local citizenry, as
well as Toyota’s corporate headquarters. It’s the place
where customer satisfaction is the number one goal.
PREFERRED VENDORS
Dents and Dings
- Dents and Dings is a trusted pro-
