Business View Magazine
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erships. The availability of so many stable and long-
standing dealers, he said, has helped establish a high
baseline for customer service.
Given that reality, Lift Truck Center leans on its reputa-
tion for honesty, and its position as a dealer represen-
tative for Toyota – the top-selling brand of lift truck in
North America since 2002 and the top-ranked forklift
in quality, value and lowest cost of ownership, accord-
ing to the Peerless Research Group.
“There are many variables that separate good from
best,” Iannone said.
“The vast size of our area makes it challenging to cost
effectively service customers, that in extreme cases
are over five hours drive time away from our nearest
brick-and-mortar facility. Integrity is the absolute driver
in our business, with a focus on striving to understand
and communicate the facts and without compromise
committed to fulfilling promises and doing the right
thing. Integrity, best products, coupled with the right
people for delivering responsive service are the main
reasons our customers do business.
“While certainly important to be profitable, our success
will be measured by more than the bottom line, and
will include the ability to contribute to worthy causes
that positively touch the lives of our employees and
the people in our communities.”
Lift Truck Center has developed significant and pro-
ductive supplier relationships with not only Toyota, but
also Doosan and Sellick. Also vital to success have
been connections to Reaco Battery Service Corp. and
