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Business View Magazine
mains relatively new, having become a primary focus
for the franchise about two years ago.
A common denominator for successful franchise op-
erators, Lane said, has been a transition to Granite
Transformations ownership from a previous career as
a mid- to high-level manager or executive in corporate
America; particularly those people who are organized,
have an understanding of how to run a business and
a grasp of the importance of establishing an in-house
culture.
Documented prowess with a hammer and nails, in
fact, is not at all a prerequisite.
“You don’t need any experience with tools. You don’t
need to have that background. As a matter of fact,
that’s not the skill set we look for,” he said. “We
wouldn’t go to a countertop company or a granite
company and say ‘We want to convert you.’ We would
rather have somebody with business acumen, and we
can teach them the skill sets required. When it comes
AT A GLANCE
WHO:
Granite Transformations
WHAT:
Home and business remodeling fran-
chise whose products include countertops,
backsplashes, cabinets and floors, primarily for
kitchens and bathrooms
WHERE:
North American corporate headquarters
in Miramar, Fla.; manufacturing facility in Sebring,
Fla.
WEBSITE
:
Brian and Nicole Neesen and family - Owners of Granite Transformations of Lincoln & Omaha, NE
