PARISI SPEED SCHOOL franchise success story born from a passion for cars DRIVING GROWTH THROUGH SEAMLESS OWNERSHIP TRANSITIONS WWW.PARISISCHOOL.COM
PARISI SPEED SCHOOL AT A GLANCE PARISI SPEED SCHOOL WHAT: A leader in youth sports performance training, revolutionizing the field with its holistic, science-backed approach and powerful core values. WHERE: Based in New Jersey, with a growing network of 118 affiliates across the nation and a global reach through digital platforms. WEBSITE: www.parisischool.com A HOLISTIC APPROA SPEED AND EMPOW DISCOVER THE UNIQUE MODEL TRANSFORMING Y 1 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
ACH TO IMPROVING WERING YOUTHS YOUTH SPORTS PERFORMANCE AND RECOVERY New Jersey-based Parisi Speed School has been showing its competition that it has both brains and brawn to stay one step ahead of the curve. Paris Speed School’s proven training methodologies have been crucial to the brand and form the bedrock of its expanded influence. Simultaneously, through online platforms offering accessible resources for athletes and coaches alike, it has refined those methods to create exponential results for its young athletes. 2 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
The school’s expanding partnerships with medical and sports rehabilitation professionals have also been essential for providing athletes with comprehensive support throughout their training journey. These collaborations seamlessly integrate principles of injury prevention and recovery into the Parisi training regimen. This ensures that athletes are not just training to be faster but are also equipped to recover and thrive after injury, a critical aspect of long-term success in sports performance. The Parisi Speed School has cultivated a well-rounded expansion into both local and online markets, a network of interconnected industry partners, and a growing community of athletes empowered to achieve their personal and professional goals. This holistic approach, balancing the needs of individual athletes with strategic organizational growth, is the vital key to the school’s continued legacy of excellence. A FOUNDATION BUILT ON ATHLETIC EXPERIENCE Bill Parisi, founder and CEO, started the business in 1992 with a van, a vision, and a burning desire to make his dreams a reality. Today, the Parisi Speed School operates as an affiliate license model, providing an affordable and accessible pathway for fitness professionals, gym owners, and coaches to enter the youth sports market. While competing internationally and attending the Olympic trials, Parisi immersed himself in cuttingedge training methodologies, particularly those used by Scandinavian and Eastern European athletes. Inspired by these techniques, Parisi developed a comprehensive training approach that would later become the foundation of the Parisi Speed School. By 1993, Parisi had secured a 3,500-square-foot facility, transforming it into one of the most successful sports performance centers in the world. Over the years, the Parisi Speed School expanded its operations, opening additional facilities and pioneering youth sports performance training. 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 PARISI SPEED SCHOOL
“We pioneered performance training out of that original facility in 1993. I then opened a second facility in 1998, and we hit over two million in revenue in that facility within 18 months, then opened up a 3rd facility, that’s our flagship facility today,” says Owner Bill Parisi. The performance of that flagship facility was the true trigger responsible for the school’s incredible rise, as it has generated over one million dollars every year for the past 25 years straight. In 2010, the brand shifted focus from owning and operating facilities to licensing its model, making it accessible to professionals nationwide. The Parisi Speed School operates as an affiliate license model, distinctly different from traditional franchising.Aspiring affiliates can start their journey by completing an affordable certification process. The program includes an twelve -hour online course that includes Parisi’s “Anatomy of Speed” text book, published by Human Kinetics, this is followed up with a three-day in-person live training session, all for $1,500. Once certified, participants have the option to become licensed affiliates. With no upfront fees, affiliates pay a monthly fee for access to training software, continued education, brand usage, and a comprehensive roadmap for training athletes. This model offers a low-risk entry point for those interested in youth performance training, appealing to gym owners, trainers, and newcomers to the fitness industry. ORGANIC GROWTH AND VALUES AS THE STRATEGIC CATALYSTS FOR SUCCESS Remarkably, the Parisi Speed School has achieved its growth with minimal marketing expenses. “Our marketing uses social media, and it’s all organic. We have over 100,000 followers, so I think we’ve probably spent maybe a couple thousand dollars at most over the last few years on promotion. We don’t really pay for leads,” Parisi explains. The company relies entirely on organic outreach and word-of-mouth, amassing over 100,000 social 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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media followers without significant advertising expenditures. “We are the best-kept secret in the performance industry,” says Parisi. “Our value proposition is unparalleled, offering resources and expertise for a fraction of the cost of other franchise or license options.” This strategic and deliberate approach has resulted in 118 affiliates, a testament to the school’s strong reputation and the effectiveness of its model. Behind Parisi Speed School’s growth are values that resonate clearly with its audience. For Parisi, the mission extends beyond financial success. His goal is to meaningfully impact athletes and their development. With a background in finance and exercise science, Parisi combines his expertise to create a model that emphasizes accessibility and value over profit. “Money isn’t my driver—impact is,” Parisi states. This ethos is evident in the affordable pricing of the certification and licensing process, designed to lower barriers for those passionate about youth sports performance. This mission goes beyond athletic performance, focusing on building confidence and self-esteem in young individuals. So, it should be known that the Parisi Speed School’s ultimate product isn’t speed or strength—it’s a transformation in how kids see themselves. The connection between competency and confidence is clear: when children see themselves improve in tangible ways, their confidence grows, laying the foundation for higher self-esteem. For many kids, this sense of belonging fills gaps left by other areas of their lives, such as unstable family dynamics or negative peer influences. By providing a sense of community, Parisi Speed School offers an alternative that is both impactful and transformative. 6 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
Parisi Speed School’s core values—honesty, positivity, and excellence—are the cornerstone of its culture. Honesty drives relationships. A positive attitude fosters an uplifting, motivating environment, and excellence in service ensures that every child receives top-tier training and support. Furthermore, the Parisi Speed School’s rich legacy as a thought leader in sports performance bolsters the value of excellence. Since the 1990s, the organization has produced educational content that has shaped the industry. From VHS tapes to DVDs and now fully integrated digital systems, Parisi Speed School has continually evolved its delivery mechanisms to meet the needs of modern coaches and athletes. LEVERAGING TECHNOLOGY, TAILORED TRAINING, AND PARTNERSHIPS FOR THE TOMORROW’S ATHLETES One of Parisi Speed School’s key differentiators is its adaptability. Recognizing that not all affiliates have access to traditional facilities, the organization offers 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 PARISI SPEED SCHOOL
solutions that work in varied settings. From renting sports domes by the hour to operating out of parks or small-scale facilities, Parisi Speed School supports its partners in finding cost-effective and scalable models. The emphasis on keeping overhead low ensures that affiliates can focus on what matters most: delivering impactful training. In that regard, technology plays a critical role in the Parisi Speed School’s operations, as its approach to training is as scientific as it is empathetic. The emphasis on fascia training is a prime example of Parisi Speed School’s pioneering spirit. Fascia, the body’s connective tissue, plays a critical role in movement and injury prevention. By integrating tools like tidal tanks and vipers, the school trains athletes holistically, focusing on injury resilience and overall strength, speed & power. The schools’ supporting partnerships also play a vital role in this process. With partnerships across the technology spectrum— including software leaders like Wellness Living, Output Sports Performance, and Train Heroic—the organization is able to enhance its operational and coaching precision. These platforms help track progress, manage operations, and optimize training methodologies, ensuring athletes receive tailored and impactful programs. Additionally, vendors like PerformBetter, which @outputsports REQUEST A PRODUCT DEMO TODAY AT OUTPUTSPORTS.COM MAKING ELITE LEVEL SPORTSSSCIENCE ACCESSIBLE TO ALL ATHLETES 8 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
supplies equipment and floor planning services, are essential to making these standards uniform across all locations. This forward-thinking support forms the foundation of the school’s scientifically designed warm-up methodology, which has gained recognition from elite institutions, including NFL teams and Division I universities. Parisi’s 20-minute dynamic warm-up includes myofascial release, dynamic joint stability exercises, and mobility drills, all of which aim to enhance performance and prevent injuries. “We just partnered with a phenomenal medical group, Alliance Orthopedics. They’re a very unique group that has brought orthopedics, physical therapy, acupuncture, chiropractic care, and more all under one roof to our business. They’ve shown incredible commitment to the highest quality, patient care, and doctors,” Parisi says. This multidisciplinary partnership allows Parisi Speed School to offer its athletes direct access to world-class medical professionals who specialize in sports medicine.Athletes can train hard and receive top-tier guidance towards seamless injury recovery and rehabilitation. These relationships, some spanning over 25 years, have been instrumental in the school’s growth.They demonstrate the importance of having the right resources and connections both on and off the field when delivering high-caliber programs. Looking ahead, the Parisi Speed School is excited about its growing impact on the future of sports performance. One of the most significant recent developments is the release of Bill Parisi’s book,The Anatomy of Speed, and its companion online course. The online course breaks down complex training concepts into digestible formats, with videos, quizzes, and detailed explanations that cater to both beginners and seasoned professionals. Whether an athlete is just starting their journey or an experienced coach looking for new insights, 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 PARISI SPEED SCHOOL
PREFERRED VENDOR/PARTNER n VKTRY Insoles www.vktry.com VKTRY Gear makes the World’s #1 Sports Insole, scientifically proven to help athletes run faster and jump higher while also reducing the chance of injury. What makes VKTRY Insoles special is the patented design, aerospace-grade carbon fiber technology, and five levels of custom flexibility. There is no substitute for VKTRY! n Output Sports www.outputsports.com Output Sports bring a new level of portability and simplicity to athlete testing and fitness development. Their single sensor system captures over 10 million reps a month over 300 measurements spanning strength, power and movement from a community spanning from the NFL to high school athletes. Contact Output today if you are interested in bringing your organisation’s athletic development to a new level in one simple system. the course provides valuable takeaways that can enhance their practice. Bill Parisi’s vision for athlete development goes beyond speed training. With an eye toward the future, the Parisi Speed School’s commitment to continually refining and expanding its methods ensures that it will continue to be a leader in sports performance for years to come. 10 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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