JOHNSON POOL & SPA THE POOL BUILDING POWERHOUSE OF THE WEST WWW.JOHNSONPOOLANDSPA.COM
DART TRANSIT AGENDA AT A GLANCE LEAGUE OF MINNESOTA CITIES WHAT: O ne of the largest municipal associations in the country, representing about 855 cities, large and small throughout Minnesota WHERE: Minnesota, US WEBSITE: www.lmc.org DART TRANSIT COMPANY Standing out from the competition, Dart Transit Company rides the road to continued success JOHNSON POOL & SPA THE POOL BUILDI POWERHOUSE OF AT A GLANCE JOHNSON POOL & SPA WHAT: A dynamic pool construction company specializing in designing and building custom pools, managing spa services, and retailing premium products. WHERE: Serving communities across the West Coast. WEBSITE: www.johnsonpoolandspa.com DISCUSSING CUSTOMER SERVICE, RETENTION, AND SOFTWARE INN 1 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
T COMPAN The transport and logistics sector is competitive by nature. With so many companies vying for contracts, the ability to stand out from the competition comes down to putting the customer first. For Dart Transit Company, a family-owned freight logistics company, the road is smooth sailing as clients remain loyal and ING F THE WEST NOVATION AS INDUSTRY-WINNING STRATEGIES. Johnson Pool & Spa is regarded as one of the top pool construction companies in the region. The company’s growth hinges on maintaining its controlled, sustainable expansion model, which has been a hallmark of its success for over a decades. Its management strategies aim to grow both its employee and subcontractor relationships so that business flows just as smoothly internally as it does externally. This is how it 2 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
meets growing demand without compromising the quality and customer satisfaction that have defined the brand. The company’s strong partnerships with other industry leaders underpin its innovative solutions and cutting-edge products.The company even leverages niche collaborations with wellness professionals such as chiropractors and rehabilitation centers to unlock new cross-marketing avenues, allowing it to diversify its offerings while reaching untapped customer bases. Again, dynamism is the operative word here, and it’s easy to see how Johnson Pool & Spa applies that principle to its strategies. Not only does it focus on building, maintaining and repairing pools, but customer education and community engagement also remain vital to its brand visibility. By investing in social media campaigns and outreach programs that demystify pool care and promote safe maintenance practices, the company strengthens its reputation as a trusted pool provider and community advisor. Johnson Pool & Spa exists today as a thriving multi-generational business that maintains deep community roots and sets new benchmarks for customer satisfaction. Its legacy currently is and continues to be a perfect balance of growth, trust, and excellence. SUSTAINING GROWTH WITH A DEEP FOCUS ON QUALITY For decades, Johnson Pool & Spa has been a leading brand name in pool construction, maintenance, and retail operations. Its commitment to customer satisfaction has evolved into the engine, driving it ahead of the competition. With a decade-long track record of 10% year-overyear growth, Johnson Pool & Spa has demonstrated a unique ability to balance expansion with stability. Its approach to growth emphasizes quality over quantity — a philosophy that has become the 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 JOHNSON POOL & SPA
backbone of its business. “We have always been about controlled growth because you can’t stay on top of things if you’re signing up new customers while the ones you have are walking out the door,” says former President Matthew Perezchica, explaining that for the company, growth is only meaningful when it’s sustainable. The company has been in business since 1988, so this disciplined approach is evident in its operations. “Our biggest focus has always been on people. You can buy great trucks and buildings and even sell quality products, but it all boils down to people,” Perezchica explains. This is a philosophy that the company acts on both externally and internally. For instance, when hiring challenges arise, the company strategically scales by selling off routes or pausing new account acquisitions to ensure existing customers receive the same exceptional service. Even so, the company’s employees see no disruption to their livelihoods because competitive pay and benefits are also a major focus at the company. This level of intentionality has earned them longterm loyalty inside and out. With many customers spanning generations and 1400+ accounts under its management, shaving some quantity off to ensure quality has never been an issue. It would be more accurate to say that these practices have allowed its growth.The company has expanded to include service and repair departments and grown two larger retail operations, where it sells Jacuzzi products ranging from hot tubs to massage chairs to cold plunges. Its service team alone has grown to manage a steadily increasing roster of accounts. They aim to reach a milestone of 2,000 active service customers — a figure they’ve carefully calculated to match their facility’s capacity. The company has already earned a coveted spot on the Pool & Spa News Top 50 Service Companies list multiple times, a distinction reserved for the best in 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
Creating A MORE SUSTAINABLE POOL From the cars they drive to the products they buy, consumers are increasingly looking to invest in more efficient and cost-saving technologies. Fluidra® offers a complete pool product system that helps prevent water loss, offers greater energy efficiency and significantly reduces the need for chemicals. Practical solutions that also bring down a pool’s operating costs.
Energy Efficiency Energy Efficiency Chemical Reduction Water Conservation 62% Greater Efficiency Variable-speed pumps, like the Jandy® ePump™ and VS PlusHP™, are 62% more efficient when compared to traditional single-speed pumps and can save pool owners up to $950 a year*. *Calculation based on a 28,000 gallon pool at 1.5 turnovers per day and a national average energy cost of $0.15/kWh. Reduce Chlorine Use by up to 50% Jandy salt chlorinators are self-generating chlorine dispensers that, when paired with a mineral sanitizer like Jandy TruGuard™, allow pool owners to use up to 50% less chlorine*, virtually eliminating the hassle and cost of adding additional chlorine. *Jandy TruGuard utilizes Nature2 mineral technology. Nature2 is an EPA registered product and requires only 0.5ppm chlorine to disinfect a pool. 87% Energy Savings Create a brighter, better pool experience with Jandy LED lighting. Compared to traditional incandescent lights, Jandy LED lights reduce energy consumption by 87%* without compromising on performance. *Calculation based on a comparison between a 500W white incandescent light and an equivalent performing 65W white LED light. Prevent up to 94% of Water Loss Cover-Pools® automatic pool covers prevent up to 94% of water loss due to evaporation*–saving an average of 24,440 gallons** of water each year for a commonly sized 20’ X 40’ pool. * 2016 Cal Poly State University study, Effectiveness of Pool Covers to Reduce Evaporation from Swimming Pools. *Calculation based on a 20' x 40' pool with a surface area of 800 sq/ft evaporating at 1" per week. Start With the Core Four Four product solutions that increase a pool’s overall efficiency while reducing operating costs.
the United States and Canada. So, the company is no stranger to recognition. Additionally, its achievements have been celebrated through numerous awards from the prestigious Master Pools Guild and Town & Country Magazine, and its retail operations earned attention from Aqua Magazine. Each benchmark Johnson Pool & Spa hits is a cause for celebration because it reflects not just numbers but the trust its customers place in the company. A COMPANY CONNECTED TO THE COMMUNITY Johnson Pool & Spa’s success also comes from its community-focused ethos. The company isn’t just a service provider; it’s a local institution that actively contributes to the vibrancy of the areas it serves. The company has a rich history of supporting youth sports, sponsoring girls’ softball and Little League teams, and contributing to local high schools. Employees frequently participate in companysponsored bowling and softball leagues as well. Beyond sports, Johnson Pool & Spa regularly sponsors charity events, from golf tournaments that support law enforcement to initiatives benefiting the Family Justice Center for crime victims. Recently, it backed a fundraiser for the neonatal care unit at a local hospital. As an active member of its Chambers of Commerce, the company also participates in local trade shows, keeping the brand visible in meaningful and community-centered ways. “When parents are watching their kids play Little League or attending a golf tournament and see our 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 JOHNSON POOL & SPA
name, it keeps us top of mind,” Perezchica explains. “It’s about more than advertising—it’s about being part of the fabric of the community.” Johnson Pool & Spa doesn’t just build and service pools; it empowers its customers with knowledge.The company has made significant strides in educating its customer base on pool and spa maintenance, emphasizing safety and long-term care. Through an expanding social media presence, they provide practical reminders on topics like spa draining schedules, optimal times for opening and closing solar heating systems, and debunking common myths that have plagued the industry for decades. “One philosophy I always preach is to always be there to help and educate the customer, to do the right thing, and the money will follow,” Perezchica says. This emphasis on education reflects the company’s broader mission to create value for its customers. It positions itself as not just a service provider but also a trusted community pillar. DIVERSIFYING ON MULTIPLE FRONTS FOR THE FUTURE As Johnson Pool & Spa prepares for the next chapter, it is actively diversifying its offerings to include health and wellness products. This is where the company’s forged partnerships with chiropractors and rehabilitation centers really come into play. The company is looking to cross-market with companies in this space to create mutually 8 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
beneficial relationships. In that regard, companies like Jacuzzi and BioGuard have been instrumental in supporting the company’s wellness initiatives. Additionally, its construction and retail operations continue to thrive, supported by strong partnerships with industry leaders like Pentair, Fluidra, and PebbleTec. Operationally, the company is also upgrading its software suite to enhance overall functionality. BuilderTrend and Pool Brain are two examples of the new software that the company is moving towards. This software will allow the company to manage the construction process more efficiently while giving customers a real-time, interactable portal to monitor things as well. Perhaps the most exciting development for Johnson Pool & Spa is the generational transition currently underway. As the second generation retires, the next wave of family leadership is stepping into key roles, bringing fresh energy and perspectives to the 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 JOHNSON POOL & SPA
predecessors have full confidence in their ability to rise to the occasion. “The challenges we faced over the last 30 years will be completely different from the challenges they’ll see in the next 30, but they have the tools and the vision to adapt and thrive,” Perezchica reflects. For Johnson Pool & Spa, the future is bright, as each celebrated milestone sets the stage for new opportunities. The company exemplifies what it means to grow with purpose, lead with integrity, and embrace the future with optimism. With its company-wide commitment to quality, growing focus on health and wellness, and strong foundation in community engagement, the company is poised to continue its legacy of excellence. In preparation for an exciting generational transition, Johnson Pool & Spa remains focused on honoring its legacy while embracing the future with fresh ideas and innovative strategies. PREFERRED VENDOR/PARTNER n Fluidra www.fluidrausa.com Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy*, Polaris*, S.R.Smith*, and Cover-Pools*. To learn more about Fluidra, visit fluidrausa.com or call 800-822-7933. business. Aaron and Alex Johnson with the help of several key employees will lead the company into the future. “It’s incredibly rewarding to see them take on these responsibilities,” Perezchica expresses. “They’re equipped with years of training and knowledge, and it’s been amazing to watch them excel.” This transition comes with its challenges as the younger generation prepares to navigate an industry that continues to evolve rapidly. However, their 10 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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