Miami Beach Convention Center

The MBCC’s event lineup is extensive and varied. Peterson mentions Seatrade, a major event in the cruise ship industry, and FIME, alongside new launches like Cosmoprof, a beauty event by Informa Markets. The partnership with Informa markets and Reed Exhibitions has fostered a series of annual events, including several jewelry shows and the popular Supercon. Peterson’s excitement is palpable as he talks about expanding into the sports market. “It’s starting to heat up a lot more,” he says, revealing plans for volleyball, a major basketball event, and other sports-related gatherings. These additions complement the large scale events that drive room nights and economic impact, showcasing the MBCC’s ability to adapt and accommodate a broad range of events. This adaptability, coupled with the efforts of the sales team and the Greater Miami Convention and Visitors Bureau (GMCVB), underscores the MBCC’s dynamism and its pivotal role in the event hosting landscape. Danny Medina 5 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 MIAMI BEACH CONVENT ION CENTER