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landscape that America and the Western world currently face. “The whole purpose there was to recognize the value of facilities, which is really paramount for fostering a thriving, connected event,” says Herrera, adding that keeping staffers safe is just as important as ensuring the safety of venue attendees. Security lapses are certainly bad for venues, their people and their revenue in especial and bad for the wider economy more broadly. Striving to avoid this and make security as airtight as possible is a big part of Herrera’s impressive skill set. “That’s not to say that there will never be crisis in a facility,” he emphasizes. “Let’s just say we better do our due diligence in front of it, to add those layers of security that the facility needs to mitigate 4 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12