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E BUILT ON HERS S uccessful real estate franchising requires a symphony of multiple elements, all working in harmony. For a franchise to thrive, it must possess the unique ability to blend traditional principles with a flair for adaptability and innovation. It’s not just about sealing deals and amassing properties; it’s about forging lasting relationships, facilitating solutions, and building a foundation of trust both internally and externally. A culture of collaboration and support tells a story of successful franchising in the real estate market 2 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12