Miralis

6 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 MI RAL I S is taken seriously, as Drapeau maintains, “We want to develop this family spirit value not just with our people inside the company, but also with our suppliers, with our business partners, our financial partners, and our clients. This is really something that we want to build on, and sometimes if one of our partners or our clients is not totally aligned with this, we have a discussion with them because it’s really important for us to have this family spirit.” Along with its commitment to family spirit and innovation, the company also holds to the core values of rigorous agility, commitment, and a positive attitude. About these values, he offers, “When we do something, we make it happen. We have a tendency to maybe talk less, but do more, or make things happen. We are doers, we like to innovate, truly innovate, and truly do what we say we are going to do. So those are the key.” Looking to the future Miralis is once again taking a leap, and bringing change to the company. “In 2021 we figured out that it was time to do something special to increase capacity, and to also help the business model to be more sustainable long term,” says Drapeau. “It was in July that we made that decision to move forward by presenting an investment plan to banks and financial partners, and to my board as well, so we could realize this growth plan.” The plan involves a $45 million investment in two new plants, one in Saint-Anaclet and the other in Quebec City. The Saint Anaclet plant will expand the current offerings of the company, but Drapeau stresses it will be a more automated and efficient process that focuses on added value jobs, using approximately 5 times fewer people to produce the same quantity of cabinets. The Quebec City plant will bring a new type of business, introducing countertops to the portfolio, something Drapeau believes Quebec clients will welcome. He says, “We do the doors and the cabinets themselves, but we don’t do the countertops. We want to jump into this business because we believe our network of dealers and contractors and promoters