Selfreliance Federal Credit Union

array of churches, museums, and community and youth organizations. These donations continued to be made over the pandemic year as a gesture of solidarity, adding up to a sum of $661,000 to help ensure the viability of Ukrainian Diaspora communities. To connect with their member base, Selfreliance uses direct marketing and social media strategies developed to build strong one-to- one relationships. The institution also engages with organizations – typically, churches, schools, civic and cultural groups – to which their members already belong. “What’s interesting is that we’re still getting quite a bit of inflow of new immigrants to the credit union,” Tun shares. “As our older members pass away and their offspring, to a degree, choose to put their money elsewhere, that membership base is then replenished by people who are new to the States. They just like that market. They like that familial kind of thing where we speak their language and SELFREL I ANCE FEDERAL CREDI T UNION Vitaliy Kutnyy, CEO