Mossa

5 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 lifestyle but is challenge by finding something they like to do.” While running his health clubs, Boggs had an instructor who was using a wooden bench to rehab a knee injury. She had the idea to use this bench in her aerobic classes. Thus, the idea for step aerobics was born in 1989. The company, then known as “The Step Company, quickly pivoted to become a vendor for the product that launched the step fitness craze. “We had seven molds going 24 hours a day, seven days a week, creating steps because we hit the health club and retail market and it just took off,” Browning recalls. “It was crazy. We went from seven million to 18 million to 30 million dollars in revenue in three years.” Eventually, Boggs’ passion for group fitness brought the company to its next logical step – creating its own fitness programming which it distributes worldwide to health clubs and YMCAs, as well as direct to consumers through its MOSSA on Demand app. They eventually changed their name to MOSSA– Italian for move – and became a leading developer of professional group fitness programs that have inspired millions to move. “The way the industry works, usually an instructor gets to create their own class by selecting music and putting exercises and moves together that they deliver to their participants,” Browning says. “So what you have in a health club or a YMCA is every instructor typically does their own thing. It’s quite inconsistent for the participant. What we created is, in essence, professionalized programming. We select music, we program movements and exercises, and then we thoroughly field-test the workout to thousands of participants to ensure they are safe, effective, and deliver results. Plus, each instructor goes through intensive and comprehensive training to understand the program and how to best deliver and coach the program to their participants.”