Las Cruces, New Mexico

Mexico T he City of Las Cruces, New Mexico is an absolute mecca of opportunity on so many levels. Particularly, with the growth of aerospace companies and events in the city, Las Cruces has become a “place for space” tourism destination. Las Cruces has a long history of space and innovation and recent activities have brought that back to light. The designation of the Organ Mountain-Desert Peaks National Monument, encompassing nearly 500,000 acres of varied terrain, has made Las Cruces a desired outdoor recreation destination, and business development in this area has assisted in catering to the needs of the outdoor enthusiast. Francisco Pallares, Las Cruces Deputy Director of Economic Development, reports, “In the last year, one of the big changes we’ve had is that we finally finished the master plan update for our West Mesa Industrial Park. Not only that, but we rebranded it to Las Cruces Innovation and Industrial Park. We wanted a name that was unique to Las Cruces and more reflective of the direction we are going.” The master plan for Las Cruces Innovation and Industrial Park was updated by creating AT A GLANCE LAS CRUCES, NEWMEXICO WHAT: A business-friendly city; population 102,000 WHERE: Dona Ana County, southern New Mexico WEBSITE: www.las-cruces.org Best for business