Emich Automotive

We had sold around 60 cars in our first month, and we were seeing consistent growth. Things were great, and then, all of a sudden, we had to shut down. Since we were an essential business, we opened soon after and bounced right back, although with some new measures in place.” One of these measures was a fully remote sales team, although this only ran for a time before they reintroduced in-person appointments. Colt acknowledges, “It’s difficult to buy a used car without test driving it, but our digital retailing platforms made it possible to buy a car off our website. The State of Colorado requires a couple of wet signatures, so you can’t do it fully remote. You eventually have to deliver the car and get a signature, but it’s 99% remote with just a bill of sale signature at the end.” In addition to affecting how cars are sold, the pandemic also affected the broader supply chain, causing a domino effect that caused used car EMI CH AUTOMOT I VE