Core Progression

CORE PROGRESS ION economic conditions change. The average client spends $350 per month for personal training and group classes. Core Progression offers month-to-month, three- month, six-month, nine-month, 12-month, and 18-month payment options - the longer the commitment, the lower the price. Cerf believes that with today’s retail landscape changing, people are interested in experiences. “That’s where we want to give them the best customer service. At Core Progression, you’re not walking into a crowded gym where you feel self- conscious. People like to come to our facilities because everything is tailored to them. We have nutrition software that will learn people’s eating habits, and they work with a coach that’s there to help them. It’s a very custom approach to fitness. And our group classes have only 8 to 10 people per instructor, whereas big name facilities have 30 to 50 in a group.” Any massage therapists and personal trainers are independent contractors; clients pay Core Progression and the service is contracted out. Physical therapists and chiropractors operate under a lease arrangement, having their own business and treatment rooms within the Core Progression business, while being able to build collaborative in-house networks and referral systems with the overall goal of making clients healthy. “The only employees are the managers,” says Cerf. “Rather than hiring 15 people to start, you hire a manager, who can even be the owner/ operator. That’s how I started. Then you just contract out the training sessions and services. You don’t really need an administration staff; the amazing new software we have allows one manager to run the entire business from their I-Pad – track all the memberships, the billing, the waiver forms - you can keep tabs on everything pretty simply. Also, we have a proprietary app that is a huge value-add to our clients. People can get information on nutrition, and their