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Business View Magazine
Heald believes that another way in which SMICO distin-
guishes itself from the competition is simply because its
machines “are able to get the product way cleaner, mean-
ing that our accuracy rate is way higher. When you’re talk-
ing about product,” he explains, “the cleaner you can get
it, the less waste you have. Our technology and our ma-
chines are better than the competition.” The reason that
is so, according to Heald, is because the company’s chief
engineer, Randall Stoner, “has pretty much figured out
the exact match on speed and “throw,” which is how the
machine vibrates. He can connect the speed to the throw
with the product because we have almost a hundred years
of library on how much can go through a screen. He can
take that knowledge, and turn it intomaking our machines
more accurate.”
Heald admits that while some of SMICO’s larger competi-
tors can offer more complete systems, including the mix-
ers, crushers, etc. that feed their screening units, his com-
pany is one of the few around whose machines service so
many different industries. That being said, in order to grow
and compete, he expects to see SMICO invest in and/or
acquire more up line and down line equipment over the
next few years, in order to be more of a one-stop-shop.
“In the world that we live in now,” he says, “people want
to make one phone call, not ten,” for equipment that they
want to order.
SMICO has been around long enough to have earned a
very solid reputation and its business relationships with
recognized mega-corporations are well-established.
