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Business View Magazine
RPI
Making real connections through the power of personalized print
There are some who predicted that when the world went
digital, there would be no further need of communicating
via a physical form, such as the printed page. But in fact,
the paperless universe never did materialize. If anything,
the advent of online communication just pushed print
products to evolve and expand their possibilities. One
print company had the foresight and ability to adapt to the
changing marketplace; it treated digital marketing as a vi-
able and synergistic partner rather than a competing and
exclusionary medium. And by directly integrating new print
platforms into established digital marketing applications,
it developed into a leader in an industry that defied con-
ventional wisdom by never really going away, after all.
That company is RPI. Its current CEO, Rick Bellamy, re-
counts its founding and evolution: “RPI was started 36
years ago by Barry Reischling as a print service for legal
firms to produce short-run print, like legal prospectuses,”
says Bellamy. “By 1999, Ted Reischling, his son, had come
up with a concept to personalize note pads with people’s
