2
Business View Magazine
Color Me Mine Enterprises Inc.
Bringing families back together
Mike Mooslin, President of Color Me Mine, the market
leader in the paint-your-own-pottery (PYOP) industry, fond-
ly remembers the time when, admittedly without much
artistic talent, he made a ceramic gift for his ten year-old
grandson at a Color Me Mine studio - a soccer ball can-
dy jar. “It was easy enough to paint,” he says, “because
it was already defined with these little hexagon shapes
that I could paint black where they needed to be. Then
I left an empty white space and I did a stick figure of an
old man with a few hairs on his head, a big nose, and his
hands sticking way out. And underneath, I just put in my
own writing: ‘Your Grandaddy loves you this much!’” Years
later, Mooslin was reminded of the incident when he no-
ticed that his grandson had packed that same soccer ball
candy jar to take with him to college. “Now what is that
worth?” he asks rhetorically.
So, according to this company COO, that is why the mis-
sion of the Color Me Mine national chain has less to do
with artistic talent andmuchmore to do with “family bond-
ing, family entertainment, and family enrichment,” Moos-
lin says. “We’re a family entertainment/enrichment con-
cept and ceramics is really just a vehicle. The mission is to
make the creative process of ceramic painting affordable,
fun, and accessible to everyone. Our motto is: ‘No Talent
– No Problem,’ and our byline is: ‘The Art of Having Fun.’
In a Color Me Mine studio, everyone’s painting something
different, but everyone’s talking and laughing and there’s
that family bonding, combining a communal activity with
individual expression – and that’s our mission.”
