NestFresh CONSCIENCE CULTIVATION AND HUMANE EGG PRODUCTION WWW.NESTFRESH.COM
DART TRANSIT AGENDA AT A GLANCE LEAGUE OF MINNESOTA CITIES WHAT: O ne of the largest municipal associations in the country, representing about 855 cities, large and small throughout Minnesota WHERE: Minnesota, US WEBSITE: w DART TRANSIT COMPANY Standing out from the competition, Dart Transit Company rides the road to continued success NESTFRESH CONSCIENCE CULTIVATION AN HUMANE EGG PRODUCTION AT A GLANCE NESTFRESH WHAT: A trailblazing egg producer committed to redefining industry norms through ethical, humane, and sustainable practices. WHERE: NestFresh is headquartered in California and operates across the United States, with processing and distribution facilities in California, Texas, Wisconsin, Pennsylvania and Massachusetts and farms all over the country in many other states. WEBSITE: www.nestfresh.com 1 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
T COMPAN The transport and logistics sector is competitive by nature. With so many companies vying for contracts, the ability to stand out from the competition comes down to putting the customer first. For Dart Transit Company, a family-owned freight logistics company, the road is smooth sailing as clients remain loyal and ND PIONEERING ETHICAL PRACTICES AND EMPOWERING FAMILY FARMS FOR A BRIGHTER FUTURE NestFresh has carved a remarkable path in the egg industry, demonstrating how a steadfast commitment to animal welfare, environmental stewardship, and community support can define a thriving enterprise. Since the early 90s, the company has consistently set new industry benchmarks, from being among the first Certified Humane and organic egg brands to pioneering regenerative organic products. NestFresh’s immediate focus lies in its groundbreaking 2 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
Humanely Hatched launch, which utilizes cuttingedge In-Ovo Sexing technology, representing a significant leap in animal welfare. Subsequently, expanding its reach through key retail partnerships will be crucial for NestFresh, as it will enable the company to both bring innovative, ethical practices to a wider market and drive substantial growth for itself. Simultaneously, expanding its family farm network is equally important not only to meet growing consumer demand but also to reinforce its core mission of cultivating rural livelihoods and diversifying the food supply chain. However, even with such high-level initiatives at play, NestFresh continues to champion the deep transparency that consumers value, and that transparency also extends to the company’s partners. NestFresh has cultivated phenomenal, mutually supportive relationships with reliable vendors, such as Greenlink, and the multi-generational farmers who contribute to the stability and collaborative spirit that define its operations. The company’s emphasis on genuine, personal relationships reduces friction and enhances efficiency across the supply chain, directly impacting the bottom lines of everyone involved. Furthermore, sustained engagement in local community initiatives, such as supporting food banks and other charitable organizations, reinforces the brand’s integrity and deepens its connection with the communities it serves. Ultimately, NestFresh’s success is not just measured by market share, but by its lasting legacy: a future where every egg represents a choice for compassion, sustainability, and the vitality of rural communities. A REPUTATION FOR PIONEERING HUMANE PRACTICES Since its inception as a division of Hidden Villa Ranch in the early 90s, NestFresh has stood as a beacon of ethical leadership within the egg industry. Under the sole ownership of Tim Luberski, the company has consistently pushed the boundaries of industry standards on its journey, from focusing on commodity eggs to becoming a vanguard of certified humane, non-GMO, and regenerative organic products. NestFresh’s history is marked by a series of industry firsts, driven by its steadfast belief in animal welfare and environmental sustainability. “NestFresh has always been a pioneer in responsible egg production,” says Vice President Jasen Urena.“We were among the first brands to partner with Certified Humane and helped lead the way in developing organic eggs to the U.S. market. We also became 3 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
This incredible technology, the first of its kind to be introduced to the U.S. by an egg company, enables the determination of chick gender in the egg before hatching. “In the conventional hatching process, both male and female chicks are hatched—but because males can’t lay eggs and aren’t suitable for meat, they are unfortunately euthanized on their first day of life. At NestFresh, we knew there had to be a better way. In collaboration with Hyline North America and the new Cheggy In-Ovo Sexing technology from AAT, we’re able to identify and remove male eggs before they hatch, preventing the need for euthanasia altogether. It’s a groundbreaking step forward in animal welfare, and we’re proud to lead the way the first egg brand in the country to achieve NonGMO Project Verification. Most recently, our sister brand, New Barn Organics, made history as the first nationally available brand to be Regenerative Organic Certified.” These milestones not only underscore NestFresh’s proactive spirit but also set benchmarks for the entire industry, which often tends to merely react to market demands. The company’s latest initiative, the In-Ovo Sexing technology for its groundbreaking Humanely Hatched egg line, exemplifies its proactive spirit perfectly. 4 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
with our Humanely Hatched initiative,” explains Vice President Jasen Urena. This shows that NestFresh’s dedication to ethics extends beyond what the majority of consumers are even aware of. The company’s integrity isn’t reactionary; it is the true core of both why and how it operates because NestFresh believes in doing the right thing, even when there isn’t a massive consumer push. AN OPERATION SUPPORTING FAMILY FARMS AND EARNING CONSUMER TRUST Another aspect of NestFresh’s respectable mission is its dedication to uplifting family farms across the United States and delivering eggs that consumers can truly be proud to consume. First and foremost, the company is aware that its consumers appreciate knowing the origin of their eggs. Customers know that it’s not a large, publicly traded company producing their eggs; instead, they can take pride in the fact that their food is made by real people who make their living from producing the eggs they enjoy. Naturally, the farmers themselves receive a surplus of warmth, support, and communication from NestFresh. “Some of the best relationships we’ve had are with farmers that have been in our production pool for 20+ years, and now they even have sons or daughters who have been able to buy their land and start their farms,” Urena expresses. The loyalty that NestFresh has shown its farmers has certainly been returned as the company’s production pool is full of multi-generational farmer families that have been able to support their livelihoods for decades. 5 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
At GreenLink, we proudly serve farms across the U.S. and around the world, offering custom packaging solutions designed to protect, preserve, and showcase agricultural products. Our evergrowing product line includes a broad range of high-quality, competitively-priced packaging options and custom molds designed to meet the specific needs of our farming partners. We specialize in serving the poultry, egg, fruit, and meat industries, providing durable, eco-friendly packaging solutions that enhance product safety and reduce waste throughout the supply chain. Our mission is to empower farmers by delivering packaging that improves operational efficiency, supports sustainability goals, and ensures freshness from farm to shelf. With our advanced in-house capabilities, we can produce customized samples within 15 days and complete full-scale production within 30 days—what we call our “15 + 30 Days” plan. This streamlined process allows us to deliver new and updated products faster than our competitors, keeping your business agile and responsive. Our team is committed to building strong relationships with our clients, offering door-to-door service and ongoing support. If you’re looking to upgrade your packaging or create a tailored solution that aligns with your goals, reach out to GreenLink today. We’re here to help your farm succeed! Sustainability/Environmentally-Friendly while Ensuring Quality and Consistency We specialize in designing, developing, and producing customized, sustainable packaging solutions for egg farms, meat processing plants, and fruit and vegetable farms. With over twenty years of industry experience, we offer a comprehensive range of packaging products, including durable egg cartons, meat trays, and produce containers. Our products are crafted with a focus on quality, sustainability, and functionality, ensuring they meet the speci c needs of each agricultural sector we serve. By providing eco-friendly packaging options, we help our clients reduce their environmental impact while maintaining high standards of performance and product protection. (310) 951-5216 Premier Supplier for Farms GREENLINK PACKAGING Aegis Egg Cartons Contact Us sales@greenlinkpackaging.com
“Almost every single one of the farmers who started with us has stayed because we have the type of relationships where we get through both the tough times and the good times together,” Urena says. As a bonus, by supporting numerous farmers, NestFresh also indirectly helps diversify the national food supply chain, keeping the egg market free from the often unsavory practices that can occur in strictly monopolistic markets. At the end of the day, the biggest beneficiaries of all this are the consumers themselves, who NestFresh ensures receive nothing but the utmost transparency and consideration. Nest Fresh’s commitment to consumers also manifests in its pricing strategy. While it continuously pushes the forefront of animal welfare and environmental sustainability, it aims to be an affordable premium brand. Unlike some larger brands that charge significant premiums for similar ethical claims, NestFresh intentionally prices its items more affordably. “At NestFresh, we believe that doing the right thing 7 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
shouldn’t come at a ultra-premium price,” says Vice President Jasen Urena. “We intentionally price our products as an affordable premium because we want more people to have access to eggs that support higher animal welfare, environmental stewardship, and family farming. The only way we can truly make an impact in areas we are passionate about —whether it’s sparing more baby male chicks, expanding regeneratively farmed acreage, or helping launch new family farms—is by making our products accessible. That’s why we’re often priced lower than some of the larger brands. This isn’t about cutting corners—it’s about scaling values.” This strategic choice is rooted in the company’s desire to maximize impact and do the right thing. By making its products accessible, it can put more farmers to work, convert more acres to regenerative organic practices, and significantly reduce the need for chick euthanasia on a larger scale. ENGAGING THE COMMUNITY TODAY AND PREPARING THE MARKET FOR TOMORROW Beyond direct business operations, NestFresh extends its ethical commitment into the communities where it operates. 8 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
With operations in Pennsylvania, Texas, Southern California, Massachusetts, and other locations, the company actively engages in local events. NestFresh also makes significant product and financial donations that support local food banks, senior centers, and other organizations that provide essential nutrition. “Here in Southern California, for example, we do a lot of work with an organization called Olive Crest, which is an organization that helps underprivileged youth. So like single mothers that are struggling, foster children that are in the process of potentially getting taken away from their families, or even sex trafficked children; all of these kids that have been dealt tough hands in life and really need that helping hand. So we try to support Olive Crest as much as possible,” Urena says. NestFresh leverages its resources to support such impactful organizations, recognizing that while it strives to make its industry as good as possible, it can also contribute meaningfully to broader social welfare through strategic partnerships. Looking ahead, NestFresh’s immediate future is heavily focused on the launch and widespread 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
NestFresh also maintains a national presence in Whole Foods and has significant partnerships with HEB in Texas and strong distribution in California, Utah, and Idaho. This extensive footprint ensures that their ethically produced eggs are widely available to conscious consumers nationwide. Over the next several years, an additional focus will be on expanding its family farm network to meet the growing demand for its products, ensuring that its capacity aligns with consumer interest in ethically produced eggs. NestFresh’s success is steadily creating a future where its pioneering spirit has reshaped the industry, making truly humane, sustainable, and transparent egg production the norm, not the exception, while empowering countless family farms. The company’s relentless pursuit of positive impact, combined with its strategic growth initiatives, ensures that NestFresh will continue to redefine excellence in the egg industry for years to come. PREFERRED VENDOR/PARTNER n GreenLink Group Corp. www.greenlinkpackaging.com GreenLink Group Corp, founded in Seattle with branches in Los Angeles and Vancouver, supplies innovative agricultural packaging. With 20+ years of experience, it operates a 466,000 sq. ft. production facility in Asia, specializing in thermoforming and high-speed injection, and serving farms of all sizes as a trusted and leading partner. adoption of its Humanely Hatched egg line. However, apart from that, NestFresh still has an incredibly diverse product portfolio. Along with the flagship NestFresh brand, there are also sub-brands, including New Barn Organics for regenerative organic products, and Country Hen for premium organic, nutritionally enhanced eggs with higher levels of Omega-3s, Choline, and Xanthophyll. Together, these three brands boast coast-to-coast distribution, with strongholds along the East Coast in retailers like Harris Teeter, Publix, and Hannaford’s. 10 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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