WWW.CITYOFRC.US RANCHO CUCAMONGA CALIFORNIA A HIDDEN GEM THAT SHINES THROUGH
RANCHO CUCAMONGA, CA AT A GLANCE RANCHO CUCAMONGA, CA WHAT: A suburban city in San Bernardino County, California, experiencing significant growth and development, particularly in its mix of residential neighborhoods, commercial developments, and recreational amenities. WHERE: L ocated at the foothills of the San Gabriel Mountains in San Bernardino County, California. WEBSITE: www.cityofrc.us A HIDDEN GEM SHINES THRO GROWING QUICKLY, THIS CITY IS EMBRACING THE FUTURE WHILE KEEPING ITS ROOTS IN VIEW 1 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
M THAT OUGH Once a flourishing hub of agriculture in California, Rancho Cucamonga boasts a rich history that dates back to its days as a collection of vibrant farming communities. Incorporated in 1977, this transformation marked the union of these historic enclaves into a single,dynamic city.The early 1970s brought a wave of rapid suburbanization, and discontent with San Bernardino County’s handling of this development spurred local residents to take action. Fueled by a desire to shape their own destiny, these communities came together to incorporate Rancho Cucamonga, paving the 2 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
way for a new era of self-determined growth and progress. Julie Sowles, Deputy City Manager over Civic and Cultural Services, and Matt Burris, Deputy City Manager over Community and Economic Development, shared their insights on the City’s journey and ambitions. “Our origin story is rooted in wanting to control our growth and development,” Burris explains. “Our founders envisioned a different type of community from what existed in the Inland Empire at the time.” This vision has guided the City’s policymakers, who are known for their bold ideas and patience in realizing long-term plans. MASTER PLANS The City’s commitment to planning and development is evident in its recent updates to the General Plan and various master plans. Adopted in December 2021, the updated General Plan sets the stage for future master plans, including those for the area around the minor league baseball stadium and civic center as well as the economic development strategy. The economic development strategy, updated every five years, plays a crucial role in guiding the City’s efforts.The latest strategy, influenced by community member insights gained during the General Plan update, focuses on changing development patterns to attract a more vibrant and diverse community.“We aim to create urban, active, and vibrant spaces that appeal to younger and diverse professionals, middle managers, and executives,” Burris notes. ECONOMIC DEVELOPMENT Rancho Cucamonga’s economic development strategy leverages its strengths in manufacturing, finance, insurance, real estate, and professional services. Recognizing Rancho Cucamonga’s competitive advantages, the strategy aims to support and grow these industries. While the City’s thriving logistics industry expanded during and after the COVID-19 pandemic, the City also seeks to reduce the long commutes of its educated residents by attracting more local jobs in white-collar industries. Burris highlights the importance of regional economic development partnerships and transportation investments.“We’re looking at major transportation investments, including high-speed rail connecting Rancho Cucamonga to Las Vegas, which will enhance our regional economy and provide new amenities, transportation options, and housing.” TRANSPORTATION PROJECTS One of the most anticipated projects is the Brightline West high-speed passenger rail, which will connect Rancho Cucamonga to Las Vegas with stops in Hesperia and Apple Valley. This all-electric, zero3 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
and ease of travel will undoubtedly boost local businesses and tourism, making Rancho Cucamonga a central hub for economic activity. ATTRACTING NEW BUSINESSES Rancho Cucamonga has seen a surge in new and noteworthy businesses. Westland Group, a 240-person engineering and survey company, is relocating its headquarters to the City, indicating success in achieving a long-held goal of attracting professional service firms. Other significant additions include Smart & Final’s parent company, Chedraui USA, opening a 1.4 million square foot facility, and emission train will travel at top speeds of 200 miles per hour, covering the 218-mile distance in record time. Sowles emphasizes the positive impact of this project on the City’s hospitality services, reducing emissions, and creating jobs.“The project will generate 35,000 jobs during construction and about 1,000 permanent operations and maintenance jobs once operational,” she says. This ambitious transportation project is poised to transform the region, creating a more interconnected Southern California.The anticipated influx of visitors 4 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
UNDER CONSTRUCTION IN RANCHO CUCAMONGA O V E R V I E W of JRC Real Estate Investments LEARN MORE ABOUT US! JRC is an entrepreneurial firm with an institutional mindset. Our investment strategy is designed to create value within opportunities and maximize returns. WWW.JRCREALESTATEINVESTMENTS.COM
PROVIDING THE ‘RIGHT MIX’- JRC’S SHARED DEVELOPMENT VISION With the continued need for housing and commercial new construction options in key states such as California coupled with the availability of beautiful landscapes ripe for development, possessing the vision and resources to provide the leading vision of how this land is to be used is left to only industry’s best. Representing a leader in recognizing value-added opportunities while working with key public partners, JRC is breaking commercial and residential ground while building far past the competition. Working closely with the City of Rancho on both a shared vision and deep commitment to the community, JRC can bring the city’s vision to life while offering the expertise that is needed down the construction path. In business for over eight years, JRC has positioned itself as an industry leader and trusted city partner in the crucial area of developing land sites to lead to the construction of mixed-use projects. An entirely private-owned company with deep-seated community connections, JRC does not rely on outside investors to bring its bold designs and vision to fruition. JRC has lept past the competition by utilizing its key strengths including the ability to pivot quickly, listen to the needs of the city, and understand the best use of lands that are available while keeping sustainability and aesthetics top of mind. JRC has only two partners which has proved to provide a unique edge over other mixed-use investors and developers. While other companies may be slow to put plans into action, JRC can make decisions quickly and with streamlined- efficiency even through economically difficult times. As financing dried up for mixed-use projects in past years, JRC, which is entirely selffunded, was able to move forward and provide the financing for projects to move forward. With the ambition to see where the best opportunities are and the ability to get the job done without any unnecessary slow-downs, JRC is a partner that is not only valued but key to future mixed-use developments. JRC looks forward to future collaboration with the City of Rancho and will provide the ‘right mix’ to further develop and bring its shared vision to life in the years to come.
the expansion of Coca-Cola’s current operations to include a bottling facility, the first in Southern California in decades. The City has also welcomed popular brands like Shake Shack and Nike Well Collective, which are thriving in their new locations. “We see these businesses succeeding here as a testament to our Rancho Cucamonga’s strong market, stable property values, and high-performing locations,” Burris says. This influx of new businesses is not only a sign of the City’s economic vitality but also a draw for more companies looking for a stable and prosperous environment. Rancho Cucamonga offers a unique blend of urban amenities and suburban charm, making it an attractive destination for both startups and established firms. LIBRARY LEGACY Sowles highlights the City’s focus on expanding arts and culture.Victoria Gardens, a lifestyle center, houses the Victoria Gardens Cultural Center, including the Paul A. Biane Public Library and the Lewis Family 7 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
Playhouse.The Playhouse offerings have returned to pre-Pandemic levels and attracted diverse audiences. The Paul A. Biane Public Library, a national awardwinning library, is developing the second floor of its facility. “The Randall Lewis Second Story and Beyond®️ ,” the next chapter in the library’s legacy recently opened. The top-floor interactive discovery space is the first of its kind in the nation where a public library offers a dedicated area for “sneaky learning” with a STEM lab and art studio. The space features about a dozen museum-quality exhibits where families can play interactively and learn together. The innovative space is expected to become a major attraction for the region, as there are no similar facilities nearby. CULTURAL AND RECREATIONAL ENRICHMENT Rancho Cucamonga also invests in inclusive community services. A new playground at Beryl Park East caters to individuals of all abilities, and the adaptive sports program empowers people with physical disabilities. The City’s new dog park, The 8 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
Bark at Central Park has also been wildly successful. Public art initiatives, such as mini mural projects and utility box art programs, feature local artists and enhance the City’s aesthetic appeal.“We aim to create spaces where people want to hang out after work and enjoy free entertainment,” Sowles adds. STRATEGIC VISION The strategic vision for Rancho Cucamonga focuses on creating a balanced and sustainable urban environment. This includes fostering mixed-use developments that blend residential, commercial, and recreational spaces. The City aims to reduce reliance on cars, encourage public transit use, and create walkable neighborhoods by promoting highdensity, mixed-use developments along key corridors, all while preserving the character of its existing neighborhoods. “Our strategic vision is to create a city that is not just a place to live but a place to thrive,” Burris says. “We want to build communities where people can live, work, and play without having to travel long distances.” Sustainability is at the heart of Rancho Cucamonga’s 9 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
In today’s digital age, reliable and high-speed internet is not a luxury but a necessity for businesses. Onward understands this imperative and stands out by offering custom-fit solutions tailored to the unique needs of each business. From startups to established corporations, our focus is on delivering exceptional connectivity solutions that drive productivity and growth. What truly sets Onward apart is our unwavering commitment to customer service. We pride ourselves on being solution-oriented, ensuring that every client receives personalized attention and support. Our expert team is dedicated to addressing your specific challenges and providing seamless, efficient internet solutions that keep your business operations running smoothly. Choosing Onward means choosing a partner that is invested in your success. We go beyond just providing internet services; we build relationships based on trust, reliability, and a deep understanding of your business needs. Our goal is to empower you with the connectivity you need to stay ahead in a competitive market. Experience Onward—where exceptional service meets innovative solutions. Let us help you transform your internet experience and propel your business forward. With Onward, the future of your business connectivity is bright. /mo. $29.95 Get SmartBiz Starting at *Internet service from Onward NOT required* Network Resiliency (add on) Keep your business and point-of-sale devices running 24/7 by automatically switching to a cellular connection during outages. Secure Connections Protect your business networks, devices, and data with 24/7 malware, virus, and threat defense. Business-Built Wired and Wireless Networks Operate dedicated owners, point-of-sale, staff and customer networks with owner enabled restrictions. Exceptional Customer Experiences Attract customers with free and secure Wi-Fi using your own branded customer Wi-Fi portal. All-in-one Solution for Smart Businesses Learn More! Call Today! (844) 994-4448
growth plans. The City is committed to reducing its carbon footprint, enhancing green spaces, and promoting environmentally friendly practices. This includes expanding public transit options, encouraging the use of electric vehicles, and developing green infrastructure. “We’re investing in projects that will make Rancho Cucamonga a leader in sustainability,” Sowles states. “From our high-speed passenger rail project to our green building initiatives, we’re committed to creating a sustainable future for our residents.” ECONOMIC DIVERSITY By attracting a wide range of businesses, from hightech firms to artisanal shops, Rancho Cucamonga ensures a resilient economy that can weather economic fluctuations. The City’s efforts to attract professional services and high-end retail have already paid off, as evidenced by new businesses coming to the city including Philz Coffee, FiveStar Gourmet Foods, Seasons 52 and Sanctity Hotel Enjoy space to spread out and be yourself at our all-suite hotel, ideally located in Rancho Cucamonga. Book Now at Marriott.com/ONTCU • (909) 727-8100 9299 Haven Ave., Rancho Cucamonga, CA 91730 travel like you live. Proudly Partnered with the City of Rancho Cucamonga. 11 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
12 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
Rancho Cucamonga Tapestry Collection by Hilton. “We’re not just looking for big corporations; we’re also supporting small businesses and entrepreneurs,” Burris says. Engaging with the community is important to the success of Rancho Cucamonga’s plans. The City regularly solicits feedback from residents through public meetings, surveys, and social media. This input helps shape policies and projects, ensuring they meet the community’s needs and expectations. “We believe in a collaborative approach to city planning,” Sowles notes. “Our residents are our partners in building the future of Rancho Cucamonga. Their input and participation are crucial to our success.” DIGITAL CONNECTIVITY In today’s digital age, connectivity encompasses access to information and technology. Rancho Cucamonga is investing in fiber-optic infrastructure to provide residents with high-speed broadband internet services. The initiative includes expanding free public Wi-Fi in parks and public spaces and offering digital literacy programs. “We’re committed to bridging the digital divide and ensuring all residents can participate in the digital economy,” Sowles explains. “Our goal is to make Rancho Cucamonga a digitally connected community.” HIDDEN GEM OF SOUTHERN CALIFORNIA Rancho Cucamonga’s story is one of transformation, resilience, and strategic growth. From its agricultural roots to its modern-day status as a thriving urban center, the City’s journey is a testament to the power of visionary planning and communitydriven development. As it continues to evolve, Rancho Cucamonga stands to achieve even greater heights, offering a high quality of life and abundant opportunities for all who call it home. “We hear over and over again that people are surprised by what Rancho Cucamonga has to offer,” Burris says. “The objective is to transition from a hidden gem to a well-known jewel.” 13 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
PREFERRED VENDOR/PARTNER n JRC | Real Estate Investments www.jrcrealestateinvestments.com n Onward www.getonward.com Onward is a nationally recognized internet service provider and broadband network operator that specializes in fiber internet. Onward manages several public/private partnerships and the Digital 395 network. Onward also serves Vandenberg AFB, Naval Air Weapons Station China Lake, Mountain Warfare Training Center US Marine Corps Base, Nellis AFB and Edwards AFB. n Residence Inn by Marriott Ontario Rancho Cucamonga www.marriott.com/ontcu Offering contemporary amenities, comfortable suites, and a perfect location near Rancho Cucamonga’s businesses and attractions, Residence Inn Ontario Rancho Cucamonga allows guests to thrive on longer stays. The hotel is operated by DKN Hotels, a full-service hotel management company, and was developed by real estate and development company DKN Ventures. 14 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08
WWW.CITYOFRC.US WWW.BUSINESSVIEWMAGAZINE.COM AS FEATURED IN Rancho Cucamonga CA
RkJQdWJsaXNoZXIy MTI5MjAx