location in Kapolei and introduced customer service initiatives like “buy online, pick up in-store” to enhance convenience. Continuing with the theme of accessibility, the aim is to provide an omni-channel, expedited process that improves convenience and the customer experience. The other way that Longs is trying to expand is through digital activation. Through an initiative called Extra Care Plus, Longs provides the option to enroll in an extended program of extra care that provides home deliveries. Customers can shop online, and pick up at the store. They can get prescriptions delivered to their home and they even have special offers they can redeem every month to help them with their households or economic spending. Additionally, to improve customer experience, Longs has updated 12 locations based on customer feedback, creating a more welcoming atmosphere. Longs relationships with community leaders and business partners ensure we meet the needs of its customers efficiently. 15 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 LONGS DRUGS (CVS HAWAII)
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