Dockside apart.“When you can back up your answers with technical real world facts, customers have a much easier time relating”, it is not just from a sales point of view. The transparency and comprehensive knowledge help build trust with our customers, showcasing commitment to quality and service at every level. CUSTOMER SUCCESS STORIES Dockside Marine Center’s commitment to customer satisfaction is evident in its clients’ numerous success stories and testimonials. Doll fondly recalls a recent sale to an elderly couple. “They bought a boat for the first time, wanting to spend time with their kids and grandkids. Seeing their excitement and receiving photos of them enjoying their new boat was incredibly rewarding,” he shares. Such stories are not uncommon at Dockside. “We receive photos from customers all the time, showing us how they’re making memories with their families. It’s these moments that make our job so fulfilling,” Doll adds. A PERSONAL TOUCH In an industry often driven by numbers and sales targets, Doll emphasizes the importance of maintaining a personal touch. “We treat every customer like family. Whether buying a $20,000 boat or a $700,000 yacht, they receive the same level of care and attention,” he states. This approach has paid off, with many customers returning to Dockside for boating needs. “We have customers who have been with us for years, and their loyalty is a testament to our service,” Doll proudly Taylor Doll - General Manager 8 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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