are dynamic and live, allowing everyone to stay updated in real time. It’s all about keeping everyone on the same page, from sales to service to parts,” Doll acknowledges his Fixed Operations Manager Cory Trotter and service team took the bull by the horns with this task, and the results are proving to be fantastic. MARKET CHALLENGES Like many others, the boating industry has faced significant challenges recently, particularly due to the COVID-19 pandemic.“COVID messed our industry up,” Doll admits. “It artificially inflated prices of recreational vehicles, including boats. There has been a massive market correction, and our industry has an influx of inventory.” Despite the hurdles, Dockside’s focus on service and customer relationships has helped them navigate these turbulent times. “My sales team is a blend of experience and young passion. Lead by my Lead Sales Executive Mason Rice.“If you give us the opportunity to earn your business, we will treat you like family and take care of you” Doll assures.” Being the only dealer on the water also gives Dockside a unique advantage, allowing them to offer slip opportunities in collaboration with Shelter Bay Marina. COMMUNITY ENGAGEMENT Dockside Marine Center is deeply embedded in the local community, participating in various events and sponsorships. “We recently sponsored the Kelowna Pro Amateur Golf Tournament and were part of the Kelowna and Vernon Boat Shows,” Doll shares. Additionally, Dockside is proud to be the local marine RCMP Detachment service provider, working closely with the fire and search and rescue boats. PASSION AND DEDICATION Doll’s passion for boating and customer service is at the heart of Dockside Marine Center’s success.“I love the industry I’m in so much,” he says enthusiastically. “We can create incredible memories for our customers. It’s not just a job; it’s a lifestyle.” Doll’s personal experience as a boater enriches his connection with customers. “My wife and I love boating, we spend multiple days/weekends on our boat. We recently welcomed our first born daughter into the world, and can now share our passion with her. I have been boating all my life, but to relive it all through her now, is extremely rewarding. This is what our customers experience when they first get in a boat,” he explains. One of the key aspects that Doll emphasizes is the human element within the company. Doll, who started as a technician and worked his way up, has gained a deep appreciation for all departments within the dealership. His journey helps him understand technicians’ challenges and relate to customers more personally. “Our Techs are incredible, I couldn’t ask for a better group of guys” Doll believes this unique perspective, combined with the dedication and expertise of the entire team, sets 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 DOCKSIDE TOW & STOW
RkJQdWJsaXNoZXIy MTI5MjAx