homeowners in their communities. This strategy has proven to be effective in attracting new talent,” Martin notes. Despite being a growing company, Aeroseal maintains a small team dynamic. Martin points out the challenges this poses, especially in managing their extensive network.“We’re a small team in many ways, with about four account managers overseeing a network of a thousand strong. This can become overwhelming quickly, particularly on the retrofit side of the business.” To manage this effectively, Aeroseal focuses on making a significant impact and ensuring long-term benefits. “We aim to serve our customers so they, in turn, can serve their customers. The key is to stay focused on helping the end user rather than just selling another product,” Martin emphasizes. “Our technology can help people live more comfortably, 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 AEROSEAL
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