making Acme 100% employee-owned.This transition provided employees with a unique opportunity to influence the company’s direction and benefit directly from its success. Currently, it’s easy to see that Acme’s employees made the most of their newfound leadership and adopted the proper mindset to get the company to where it is today. However, it must be said that that mindset was carefully cultivated over time by the company’s internal branding. A critical aspect of Acme’s internal branding is This single decision began a march toward a new chapter for the company, on a path that would be soon paved by the hardworking individuals keeping it prosperous. Recognizing the importance of preserving the culture they had built, Bill and Jan decided to transition the company to an Employee Stock Ownership Plan (ESOP). In 2011, they sold 40% of Acme to the ESOP, allowing employees to begin sharing in the company’s ownership. By 2016, Bill and Jan had sold the remaining stock, 5 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 ACME TRUCK BRAKE & SUPPLY CO
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