Hague Partners 72SOLD
5 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 HAGUE PARTNERS negative effect of time on the market, even if a home has never been shown. If a buyer sees it’s been on the market for two weeks, they presume it’s been shown, and consequently, they are going to offer less,” he says. “The other price depressor is buyers see a home, but they feel no urgency to move on it, so they start looking at other homes and kind of forget about it.” Teresa Hague’s Journey to $1.2 Billion in Sales With a 72Sold team that averages over $1 billion annually, Teresa Hague recounts the evolution that brought her to this success. “I started with just a couple of people. Greg and I were partners, and we had brought on a third. When Greg decided to go run the company and work on the business, instead of in it, I partnered with our third and it’s just grown from there,” she relays. “A couple of years ago, with 4 people, I did $400 million worth of sales. Last year was my best year, I did 1.2 billion. I’m up to about 24 agents now.” Although she specializes in high-end homes and luxury businesses in the Phoenix area, Teresa shares that there is also a team who are committed to the $300,000 to $600,000 market, employing the same strategies. “This has been extremely successful here in Arizona, my team closes anywhere from 70 to 100 deals a month just by home sellers reaching out and saying come and show me how I can put more money in my pocket,” she conveys. Marketing and Training Initiatives The company employs its marketing strategies to attract potential home sellers, leveraging its extensive listing inventory and showcasing its unique process. Through their website, “See Homes First,” buyers can see any available listings, and the company retains a database of VIP Buyers who are eager to purchase homes and avoid bidding wars. This database includes buyers not only from Phoenix but also from across the country, as the region experiences a significant influx of people relocating. “We have 252 net-net people moving to the Valley every day. This is important to our home sellers because we’ve got a following of buyers that are looking.
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