Canadian Beverage Association

6 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 Statistics, the average daily caloric consumption from non-alcoholic beverages is 40% lower than the Canadian average. This reduction is due in many ways to Arctic Beverages’ promotion of healthier beverage options to its customers. Arctic Beverages’ success in promoting healthier beverage options and improving the supply chain in remote communities is an excellent example of how businesses can positively impact their communities. The company’s commitment to providing residents in remote areas with healthy beverage options has reduced caloric consumption in the North and improved the overall health of residents. As the beverage industry grows and evolves, businesses must address supply chain challenges and promote healthier beverage options. The Canadian Beverage Association’s Balanced Calories Initiative has significantly reduced caloric consumption from non- alcoholic beverages. Arctic Beverages, a CBA member, has been leading the way in improving the supply chain in remote communities and promoting healthy beverage options. For beverage producers interested in joining the CBA and positively impacting their communities, now is the time to act. By working together, the industry can continue to innovate and find solutions to supply chain challenges while promoting healthier beverage options for Canadians. Joining the CBA is an opportunity to be part of a collaborative effort to impact the industry and society positively.