Canadian Beverage Association

2 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 CANADIAN BEVERAGE ASSOCIATION anada’s non-alcoholic beverage industry has been a vital part of the country’s economy, with the sector contributing $5 billion annually to the GDP and employing over 58,000 Canadians. The industry has proliferated from humble origins, with various players developing innovative beverages to cater to changing consumer preferences. This has added nearly $400 million to the country’s GDP and over 4,000 jobs nationwide. With the global pandemic disrupting supply chains and forcing companies to re- evaluate their operations, the beverage industry has adapted to new challenges to meet consumer demand. Supply chains are the backbone of the beverage industry, ensuring that products reach consumers in the proper condition and at the right time. However, due to Canada’s vast size and remote regions, supply chains in the beverage industry have traditionally faced significant logistical challenges. Shipping to remote communities in the North, for instance, is expensive and complicated, leading to limited beverage options for residents. C SUPPLY CHAINS MOTING HEALTHY AGES IN CANADA