Signature Homes

6 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 decide what they think is the best approach for each build. That’s where the name Signature Homes comes from. “When we first started building homes,” Barron discloses, “we joined all of our trade partners in signing a plaque to the homeowner acknowledging the effort and the quality of the work that we put into the home. That became our signature, if you will.” The Las Vegas housing market has certainly exploded since those first days. In fact, Las Vegas is one of the leading Metro areas in the country, with the costs of housing and construction accelerating nearly 30% year over year. “That has had a huge impact on affordability here,” confesses Barron. “We are certainly in dynamic times right now. We have analyzed what our best choice is and we have had a renaissance in our home building. We had already targeted more entry-level housing price points and we’ve gone back to the table to develop more attached S IGNATURE HOMES housing – townhomes in particular.” As Signature Homes anticipates housing affordability is going to unfortunately push more people into rental houses, they are gearing up for that demand by building more homes that they will rent. Even how they refer to their different projects is important to them. “As we are building up our rental side, we are not building homes-for-rent,” professes Barron. “We are building homes that we will rent. We have our Signature Standards, which are superior to the industry standards. And those go into our rental homes just as much as they go into our production for sale homes.” That adds value to a Signature Home. For example, the national standard is to install 14 SEER AC units, whereas the Signature Homes installs 16 SEER units as the standard in their builds to provide value to homeowners and renters. Not only does that upgrade lead to lower utility costs each month, but it also helps